Category Manager - Hardware & Sanitary

Firefly Electric & Lighting Corporation; Manila; On-site; PHP 900,000 - 1,400,000; Full time

Job summary

Firefly Electric & Lighting Corporation in Ermita Manila is seeking a Category Manager to drive top-line growth, develop category strategies, and lead a talented marketing team.

You will own brand portfolio performance, guide multi-channel campaigns across traditional and digital channels, and collaborate with Product Development, Sales, and Creative teams to ensure successful launches and optimized budgets.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• Minimum 8 years in brand management or trade marketing, including at least 3 years in a direct people-management capacity.
• Proven track record in multi-channel campaign planning, competitive analysis, and leveraging analytics platforms for data-driven decisions.
• Strong grasp of consumer behavior, branding frameworks, and product portfolio growth strategies.
• Outstanding cross-functional project management skills, strong presentation abilities, and proficiency in business tools (e.g., Google Workspace, analytics software).

Responsibilities

• Brand strategy & campaign execution across traditional and digital channels within budget parameters.
• Lead and coach team members, set performance metrics, and drive a results-focused culture.
• Analyze consumer trends, shopper behavior, and competitive landscapes to convert data into winning category strategies.
• Partner with Product Development, Sales, Trade Marketing, and Creative teams for NPI and campaign alignment.
• Oversee category P&L inputs, optimize marketing spend, and evaluate ROI to maximize top-line performance.

Skills

Brand management

Trade marketing

Multi-channel campaigns

Team leadership

Data analytics

P&L awareness

Education

Bachelor's degree in Marketing / Business Administration

MBA preferred

Tools

Google Workspace

Analytics software

Job description

About The Role

Location: Ermita Manila

Role Type: Full-Time / Onsite

Department: Marketing

Reporting To: Marketing Director

Drive top-line brand growth and execute category strategies that capture market share.

As the Category Manager, you are accountable for the commercial performance and equity of your assigned brand portfolio. You will develop multi-channel strategies, interpret consumer research to spot emerging trends, and lead high-performing teams to hit company targets.

Key Responsibilities

• Brand Strategy & Campaign Execution: Formulate and roll out integrated marketing plans across traditional and digital channels to drive brand awareness, revenue, and market penetration within assigned budget parameters.
• Team Leadership & Development: Directly manage and coach team members, managing performance metrics, work planning, and building a high-engagement, results-oriented team culture.
• Market Intelligence & Analytics: Analyze consumer trends, shopper behavior, and competitive landscapes to convert data insights into winning category strategies.
• Cross-Functional Collaboration: Partner closely with Product Development, Sales, Trade Marketing, and Creative teams to ensure seamless NPI (New Product Introduction) and campaign alignment.
• Commercial & Budget Management: Oversee category P&L inputs, optimizing marketing spend and evaluating campaign ROI to maximize top-line performance.

What You Need To Succeed

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• Minimum 8 years in brand management or trade marketing, including at least 3 years in a direct people-management capacity.
• Proven track record in multi-channel campaign planning, competitive analysis, and leveraging analytics platforms for data-driven decisions.
• Strong grasp of consumer behavior, branding frameworks, and product portfolio growth strategies.
• Outstanding cross-functional project management skills, strong presentation abilities, and proficiency in business tools (e.g., Google Workspace, analytics software).