Category Manager for Jolly

Fly Ace Corporate; Pasay; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Fly Ace Corporate in Pasay is seeking a Category Manager for Jolly to lead brand planning, consumer insights, and multi‑channel communications across the brand. You will steer strategic agility, pricing, promotions, and new product development to drive growth in the consumer market.

The role requires a college degree, 4+ years in brand management within FMCG, and hands‑on experience in brand strategy, financial management, and execution.

Qualifications

• Must have at least a college degree.
• Minimum 4 years' experience in brand management and consumer marketing; FMCG background preferred.
• Currently serving as Brand Manager or equivalent.

Responsibilities

• Strategic Agility - articulate vision for mid to long term category plans.
• Business Acumen - identify root causes from data and insights for timely decisions.
• Consumer Insighting - plan and execute research to understand consumer motivations.
• Brand / Product Positioning - evaluate market segments and opportunities for positioning.
• Communications Planning & Execution - develop multi-channel communications and media plans.
• Promotions - conceptualize, implement and evaluate consumer promotions.
• Financial Planning - plan, monitor and analyze brand financials.
• Forecasting - perform short- and long-term demand forecasting.
• Pricing - develop and implement pricing strategies for the brand.
• New Product Development - generate ideas and manage product development.

Skills

Strategic Agility

Business Acumen

Consumer Insighting

Brand / Product Positioning

Communications Planning & Execution

Promotions

Financial Planning

Forecasting

Pricing

New Product Development

Job description

Category Manager for Jolly

1. Strategic Agility - Articulate and paint credible picture and vision of possibilities and likelihoods to create competitive and breakthrough mid to long term strategic plans for the assigned categories. Sees ahead clearly and can anticipate future consequences and trends accurately. Has broad knowledge and perspective of the business and is future oriented
2. Business Acumen - Define root cause factors from data, experience and converting that knowledge into timely and actionable decisions.
3. Consumer Insighting - Identify knowledge gaps, plan and execute strategic & tactical research, interpret market research, interpret market research results and enrich our understanding of consumer / shopper motivations and behaviors to develop marketing plans that build brand and commercial equity.
4. Brand / Product Positioning - Evaluate market segments. current / prospective gaps and opportunities to develop and recommend positioning strategies
5. Communications Planning & Execution - Work with partners (both internal & external) to develop integrated multi-channel communications (ATL, BTL, PR, in store) that connects Brand positioning, Communication Strategy and Creative Executions to targeted consumers. This involves development of communications materials and annual media strategy / plans.
6. Promotions - Conceptualize, implement & evaluate consumer promotions that are aligned with brand strategy
7. Financial Planning - Plan, monitor and analyze brand financial requirements
8. Forecasting - Undertake accurate short-and-long-term demand forecasting
9. Pricing - Develop and implement pricing strategies and programs for the brand assigned
10. New Product Development - Generate new product ideas that build brand value and manage new Product Development

Qualifications:

• Must be a College Graduate
• Must have at least minimum of 4 years experience in brand management and consumer marketing, etc. from FMCG Industry is an advantage
• Currently serving as a Brand Manager role or equivalent.
• Experience working on Brand Strategy and Execution, Business Analysis, Integrated Communication, Financial Management, New Product Development
• With strong commercial and entrepreneurial skills
• Must be willing to work full onsite Mon - Fri, location FACC, Coral Way Pasay