Manager, Cards Offline Payments

Globe Telecom, Inc.; Metro Manila; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

GCash is seeking a Cards Growth Marketing Manager to drive growth and commercial performance of the GCash Cards portfolio by developing and executing strategies that increase MAU, revenue, transaction frequency, and ATPU.

The role will own end-to-end business planning and commercialization, working closely with Product Management, Marketing Communications, and other cross-functional teams to translate consumer insights into impactful growth initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Communications, or related field.
• Proven growth, product, or commercial marketing experience in fintech or digital platforms.
• Strong analytical and data-driven decision-making skills.

Responsibilities

• Lead revenue and KPI planning, forecasting, and performance management for GCash Cards (MAU, ATPU, revenue).
• Develop go-to-market strategies and cross-functional plans with Product Management and Marketing Communications.
• Oversee campaign execution, budgets, and post-launch optimization to meet business objectives.
• Translate consumer insights into growth initiatives and customer experiences.
• Collaborate with cross-functional teams to ensure aligned execution against KPIs.

Skills

Growth marketing

Product marketing

Commercial marketing

Data-driven marketing

Cross-functional collaboration

Budget management

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Economics, Communications

Job description

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? The Cards Growth Marketing Manager will drive the growth and commercial performance of the GCash Cards portfolio by developing and executing strategies that increase Monthly Active Users (MAU), revenue, transaction frequency, and Average Transactions per User (ATPU). The role will own end-to-end business planning and commercialization, working closely with Product Management, Marketing Communications, and other cross-functional teams to translate consumer insights into impactful growth initiatives. The role will also oversee campaign execution, budget management, business performance, and post-launch optimization to ensure that Cards initiatives deliver against business objectives and provide a seamless customer experience.

Responsibilities

• Lead revenue and KPI planning, forecasting, and performance management for the GCash Cards business, with a focus on MAU, revenue, and Average Transactions per User (ATPU).
• Develop strategies and action plans to address performance gaps and ensure business targets are achieved across relevant customer segments.
• Partner closely with Product Management to align business forecasts and plans, and support product enhancements with effective go-to-market strategies.
• Collaborate with Marketing Communications to develop campaigns that drive product awareness, education, conversion, and usage.
• Review monthly, quarterly, and annual business performance together with Product Management and evaluate campaign performance with Marketing Communications to identify opportunities for optimization.
• Champion the customer by leveraging customer analytics and market research to develop a strong understanding of user profiles, behaviors, needs, drivers, barriers, and triggers.
• Translate consumer and market insights into actionable recommendations for communications, product development, and growth initiatives.
• Collaborate with Masterbrand and Segment Marketing teams to align Cards initiatives with GCash seasonal campaigns and customer segment programs.
• Work closely with cross-functional teams, including Trade Marketing, B2B Growth Marketing, Finance, Digital Experience, Performance Marketing, Marketing Strategy & Insights, AdTech, and CRM, to ensure aligned execution against business KPIs.
• Build and manage business cases and marketing investments, ensuring budgets are strategically allocated to support business objectives and deliver against ROI and performance benchmarks.
• Monitor marketing spend and ensure timely budget utilization and accruals.
• Drive continuous improvement by identifying opportunities to optimize strategies, campaigns, processes, and overall business performance.
• Lead multiple initiatives simultaneously, ensuring effective stakeholder management and timely execution from planning through implementation and post-launch optimization.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Economics, Communications, or a related field.
• Proven experience in growth marketing, product marketing, commercial marketing, or a related field, preferably within fintech, payments, e-commerce, or digital platforms.
• Experience in developing and executing business and marketing strategies focused on revenue growth, customer acquisition, engagement, conversion, and product adoption.
• Strong understanding of customer behavior, segmentation, market trends, and data-driven marketing.
• Strong analytical and problem-solving skills, with the ability to translate data and consumer insights into actionable business strategies.
• Experience working with cross-functional teams and managing multiple stakeholders across different functions.
• Experience in developing business cases, managing marketing budgets, and optimizing investments based on performance and ROI.
• Strong project management and execution skills, with the ability to manage complex initiatives from strategy to implementation.
• Excellent communication and presentation skills, with the ability to influence and collaborate with senior stakeholders.
• Highly proactive, resilient, and execution-oriented, with the ability to work independently in a fast-paced environment.
• Strong business acumen and the ability to connect customer insights, product strategy, marketing initiatives, and commercial outcomes.

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package is the #1 Finance App in the Philippines. Through the GCash App, 81M registered users can easily purchase prepaid airtime; purchase from over 6M partner merchants and social sellers; send and receive money anywhere in the Philippines, even to other bank accounts; pay bills at over 1,800 partner billers nationwide; and get access to savings, credit, loans, insurance and investments, and so much more, all at the convenience of their smartphones.

GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.) since 2015. Mynt, Inc. is the parent company of GCash, the Philippines’ #1 finance superapp, advancing financial inclusion through ‘Finance for All’. G-Xchange, Inc. (GXI) is the payments company for GCash. GXI is a BSP-licensed e-money issuer responsible for the digital payments and electronic money activities in the GCash app. Fuse Financing, Inc. is the financing company for GCash. Fuse provides eligible users with access to fair and digitally-enabled credit products and solutions. Ryse, Inc. broadens access to investments that are easy to use and understand, supporting wealth-building for Filipinos at different stages of their financial journey. BlockG Virtual Assets, Inc. supports responsible participation in digital assets, helping build trust and long-term confidence in the continuously evolving digital landscape.