Campaigns, Senior Executive

ZUS Coffee Philippines; Metro Manila; On-site; PHP 391,000 - 614,000; Full time

Job summary

ZUS Coffee Philippines is seeking a marketing professional to lead local campaigns that align with brand strategy. You will manage campaigns from planning through launch and post-campaign review, driving customer engagement and growth.

Ideal candidates hold a bachelor’s in marketing or related field with 2–3 years’ experience in marketing communications, ATL/BTL campaigns, and strong copywriting. You will collaborate across teams to ensure brand consistency and compliant, high-quality materials.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 2–3 years of relevant experience in marketing communications, campaign planning, brand marketing, or related field.
• Hands-on experience in executing ATL and BTl marketing campaigns.
• Strong copywriting and communication skills with knowledge of current trends and consumer behavior.
• Good project management skills with ability to manage multiple tasks and deadlines.

Responsibilities

• Execute local marketing campaigns aligned with approved strategies and objectives.
• Manage marketing projects from planning and briefing to launch and post-campaign evaluation.
• Develop campaign concepts and initiatives to support brand awareness and growth.
• Prepare briefs and coordinate with internal teams and external agencies on requirements and timelines.
• Review campaign concepts, copy, and materials to ensure brand consistency and quality.
• Monitor campaign performance and prepare reports with insights and recommendations.
• Coordinate with Campaign, Partnerships, Growth, Loyalty, and Retail Marketing teams to support initiatives.
• Assist in maintaining ZUS Coffee's marketing calendar for timely campaigns and promotions.
• Identify creative and cost-efficient channels and opportunities to maximize reach.

Skills

Campaign planning

Brand marketing

Copywriting

Project management

Market research

Communication

Regulatory knowledge

Collaboration

Analytical skills

Education

Bachelor's degree in Marketing/Communications/Commerce

Job description

• Execute local marketing campaigns and promotional activities in alignment with approved marketing strategies and business objectives.
• Manage assigned marketing projects and campaigns, ensuring timely coordination and execution from planning and briefing to launch and post-campaign evaluation.
• Develop campaign concepts, promotional ideas, and marketing initiatives to support brand awareness, customer engagement, and business growth.
• Prepare campaign briefs and coordinate with internal teams and external agencies regarding campaign requirements, timelines, and deliverables.
• Review campaign concepts, copy, and marketing materials, providing feedback to ensure brand consistency, quality, and alignment with campaign objectives.
• Monitor campaign performance and prepare reports on results, key metrics, and recommendations for improvement.
• Coordinate with different marketing functions, including Campaign, Partnerships, Growth, Loyalty, and Retail Marketing, to support the implementation of marketing initiatives.
• Assist in developing and maintaining ZUS Coffee's marketing calendar to ensure the timely rollout of campaigns, promotions, and brand activities.
• Identify creative and cost-efficient marketing channels and promotional opportunities to maximize campaign reach and effectiveness.
• Conduct market and competitor research to identify relevant trends, consumer insights, and opportunities for marketing initiatives.
• Ensure that campaign materials and promotional activities comply with applicable marketing regulations, advertising standards, and company guidelines.
• Perform other marketing-related tasks and projects as may be assigned by the immediate supervisor.

Candidate Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 2–3 years of relevant experience in marketing communications, campaign planning, brand marketing, or a related field, preferably in the F&B, retail, or consumer industry.
• Hands‑on experience in executing Above-the-Line (ATL) and Below-the-Line (BTL) marketing campaigns.
• Knowledge of campaign planning, promotional execution, and marketing communications.
• Creative thinker with the ability to develop engaging campaign concepts and promotional ideas.
• Strong copywriting and communication skills, preferably with an understanding of pop culture, current trends, and consumer behavior.
• Good project management and coordination skills, with the ability to manage multiple tasks and deadlines.
• Strong attention to detail and commitment to maintaining quality and brand consistency.
• Basic analytical skills with the ability to monitor campaign performance and prepare reports.
• Knowledge of marketing regulations, advertising standards, and promotional guidelines.
• Proactive, adaptable, and able to work effectively in a fast‑paced and collaborative environment.