Senior Campaigns Lead — Local Growth & Brand Activation

ZUS Coffee Philippines; Metro Manila; Sur place; PHP 391 000 - 614 000; Plein temps

Résumé du poste

ZUS Coffee Philippines is seeking a marketing professional to lead local campaigns that align with brand strategy. You will manage campaigns from planning through launch and post-campaign review, driving customer engagement and growth.

Ideal candidates hold a bachelor’s in marketing or related field with 2–3 years’ experience in marketing communications, ATL/BTL campaigns, and strong copywriting. You will collaborate across teams to ensure brand consistency and compliant, high-quality materials.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 2–3 years of relevant experience in marketing communications, campaign planning, brand marketing, or related field.
• Hands-on experience in executing ATL and BTl marketing campaigns.
• Strong copywriting and communication skills with knowledge of current trends and consumer behavior.
• Good project management skills with ability to manage multiple tasks and deadlines.

Responsabilités

• Execute local marketing campaigns aligned with approved strategies and objectives.
• Manage marketing projects from planning and briefing to launch and post-campaign evaluation.
• Develop campaign concepts and initiatives to support brand awareness and growth.
• Prepare briefs and coordinate with internal teams and external agencies on requirements and timelines.
• Review campaign concepts, copy, and materials to ensure brand consistency and quality.
• Monitor campaign performance and prepare reports with insights and recommendations.
• Coordinate with Campaign, Partnerships, Growth, Loyalty, and Retail Marketing teams to support initiatives.
• Assist in maintaining ZUS Coffee's marketing calendar for timely campaigns and promotions.
• Identify creative and cost-efficient channels and opportunities to maximize reach.

Connaissances

Campaign planning

Brand marketing

Copywriting

Project management

Market research

Communication

Regulatory knowledge

Collaboration

Analytical skills

Formation

Bachelor's degree in Marketing/Communications/Commerce

Description du poste

ZUS Coffee Philippines is seeking a marketing professional to lead local campaigns that align with brand strategy. You will manage campaigns from planning through launch and post-campaign review, driving customer engagement and growth.

Ideal candidates hold a bachelor’s in marketing or related field with 2–3 years’ experience in marketing communications, ATL/BTL campaigns, and strong copywriting. You will collaborate across teams to ensure brand consistency and compliant, high-quality materials.