Campaigns, Senior Executive

Zuspresso Philippines Inc.; San Juan; On-site; PHP 279,000 - 502,000; Full time

Job summary

ZUS Coffee, a key player in the local food and beverage scene, is seeking a Marketing Campaign Specialist to lead planning and execution of local campaigns. You will collaborate with internal teams and external agencies to drive brand awareness and customer engagement, from briefing to post-campaign analysis.

The role emphasizes cross-functional collaboration, creative concept development, and strict adherence to brand guidelines in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 2–3 years of relevant experience in marketing communications, campaign planning, brand marketing, or a related field.
• Hands-on experience executing Above-the-Line and Below-the-Line marketing campaigns.
• Strong copywriting and communication skills.

Responsibilities

• Execute local marketing campaigns and promotional activities in alignment with approved marketing strategies and business objectives.
• Manage assigned marketing projects and campaigns, coordinating planning, briefing, launch, and post-campaign evaluation.
• Develop campaign concepts, promotional ideas, and marketing initiatives to support brand awareness, customer engagement, and business growth.
• Prepare campaign briefs and coordinate with internal teams and external agencies on requirements, timelines, and deliverables.
• Review campaign concepts, copy, and marketing materials to ensure brand consistency, quality, and alignment with campaign objectives.
• Monitor campaign performance and prepare reports covering results, key metrics, and recommendations for improvement.

Skills

Above-the-Line campaigns

Below-the-Line campaigns

Marketing communications

Copywriting

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Job description

About the role

Drive the planning and execution of local marketing campaigns and promotional activities that build brand awareness, engage customers, and support business growth for ZUS Coffee. This role manages campaigns from briefing and coordination through launch, evaluation, and reporting, while working closely with internal marketing functions and external agencies.

Key responsibilities

• Execute local marketing campaigns and promotional activities in alignment with approved marketing strategies and business objectives.


• Manage assigned marketing projects and campaigns, coordinating planning, briefing, launch, and post-campaign evaluation.


• Develop campaign concepts, promotional ideas, and marketing initiatives to support brand awareness, customer engagement, and business growth.


• Prepare campaign briefs and coordinate with internal teams and external agencies on requirements, timelines, and deliverables.


• Review campaign concepts, copy, and marketing materials to ensure brand consistency, quality, and alignment with campaign objectives.


• Monitor campaign performance and prepare reports covering results, key metrics, and recommendations for improvement.


• Coordinate with Campaign, Partnerships, Growth, Loyalty, and Retail Marketing teams to support marketing initiatives.


• Assist in developing and maintaining ZUS Coffee's marketing calendar for the timely rollout of campaigns, promotions, and brand activities.


• Identify creative and cost-efficient marketing channels and promotional opportunities to maximise campaign reach and effectiveness.


• Conduct market and competitor research to identify relevant trends, consumer insights, and marketing opportunities.


• Ensure campaign materials and promotional activities comply with applicable marketing regulations, advertising standards, and company guidelines.


• Perform other marketing-related tasks and projects as assigned by the immediate supervisor.

What we're looking for

• Bachelor's degree in Marketing, Communications, Business, or a related field.


• At least 2–3 years of relevant experience in marketing communications, campaign planning, brand marketing, or a related field, preferably in the food and beverage, retail, or consumer industry.


• Hands-on experience executing Above-the-Line and Below-the-Line marketing campaigns.


• Knowledge of campaign planning, promotional execution, and marketing communications.


• Creative thinking skills with the ability to develop engaging campaign concepts and promotional ideas.


• Strong copywriting and communication skills, with an understanding of pop culture, current trends, and consumer behaviour.


• Good project management and coordination skills, with the ability to manage multiple tasks and deadlines.


• Strong attention to detail and a commitment to quality and brand consistency.


• Basic analytical skills and the ability to monitor campaign performance and prepare reports.


• Knowledge of marketing regulations, advertising standards, and promotional guidelines.


• Proactive and adaptable, with the ability to work effectively in a fast-paced and collaborative environment.