CRM Manager

edamama (BeanLab Inc); Philippines; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

edamama (BeanLab Inc) is seeking a CRM Strategy & Planning professional to design and implement customer lifecycle programs across website, email, push notifications, in-app messages, and messaging channels in the Philippines. You will lead cross-functional initiatives, run A/B tests, analyze campaign performance, and drive retention through loyalty programs and targeted communications.

The role emphasizes data analytics, copywriting, and effective stakeholder collaboration to continuously

Qualifications

• 2+ years of CRM-related experience.
• Familiarity with MoEngage or other CRM tools.
• Strong copywriting, analytics, and project management.
• Proven ability to manage multiple campaigns and stakeholders.
• Solid understanding of CRM platforms and marketing automation.

Responsibilities

• Develop and implement end-to-end CRM strategies across all touchpoints.
• Plan, execute, and measure CRM campaigns with retention initiatives and loyalty programs.
• Prepare performance reports and provide actionable optimization insights.
• Collaborate with Marketing, Category Management, and Customer Support.
• Identify opportunities for automation and continuous CRM improvements.

Skills

CRM strategy

MoEngage

CRM tools

Copywriting & analytics

Stakeholder management

Tools

MoEngage

Job description

CRM Strategy & Planning

• Develop and implement CRM strategies across all customer touchpoints: website, email, push notifications, in-app messaging, Viber/SMS, and other emerging channels.

• Identify and implement cross-sell, upsell, and retention strategies to maximize customer lifetime value.

Campaign Execution & Management

• Plan, execute, and measure CRM campaigns, including retention initiatives, loyalty programs, and lifecycle flows.

• Handle CRM campaign tasks such as copywriting, product/service selection, and coordinating with internal teams for digital content creation (e.g., marketing collaterals, website creatives, newsletters).

• Ensure campaigns meet defined KPIs, budgets, and timelines.

Data Analysis & Reporting

• Prepare regular performance reports and insights to measure campaign effectiveness and provide actionable recommendations for improvement.

• Conduct A/B testing and segmentation analysis to optimize engagement and conversion rates.

Stakeholder Collaboration & Training

• Work closely with internal teams (Marketing, Category Management, Customer Support) to align CRM initiatives with business goals.

• Provide training and guidance to employees on effective use of CRM tools and best practices.

• Introduce new CRM capabilities to meet emerging business needs and market trends.

Continuous Improvement & Innovation

• Stay updated on CRM trends, tools, and best practices to continually enhance the customer experience.

• Recommend and implement process improvements, automation, and innovative solutions to increase CRM efficiency and effectiveness.

Qualifications:

• 2+ Years CRM-related experience

• Has knowledge of MoEngage or any other CRM tool

• Strong understanding of CRM platforms, marketing automation tools, and customer data analytics.

• Excellent copywriting, analytical, and project management skills.

• Proven ability to manage multiple campaigns and stakeholders in a fast-paced environment.