Manager, Marketing (CRM)

SM Advantage; Pasay; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

SM Advantage is seeking a CRM Manager to lead end-to-end marketing campaign delivery, data analysis, and project management for customer engagement initiatives in Pasay, Philippines.

You will design omnichannel journeys, set targeting rules, and optimize flows to boost retention and revenue; monitor ROI and messaging effectiveness; and work with cross-functional teams to ensure timely campaign execution. This role focuses on data-driven improvements and efficient processes.

Qualifications

Responsibilities

• Design, deploy, and optimize omnichannel customer journeys across target segments
• Define targeting rules and leverage app channels to maximize lifecycle retention and revenue
• Monitor campaign health, conversion rates, and ROI to continuously refine messaging and flow triggers
• Translate engagement metrics into actionable insights that drive measurable revenue and efficiency
• Collaborate with cross-functional teams to ensure timely execution of deliverables
• Maintain efficient workflows and monitoring to hit campaign timelines

Job description

About the role

CRM Manager responsible for end-to-end marketing campaign delivery, data analysis, and project management across customer engagement initiatives.

Key responsibilities

• Design, deploy, and optimize omnichannel customer journeys across target segments
• Define targeting rules and leverage app channels to maximize lifecycle retention and revenue
• Monitor campaign health, conversion rates, and ROI to continuously refine messaging and flow triggers
• Translate engagement metrics into actionable insights that drive measurable revenue and efficiency
• Collaborate with cross-functional teams to ensure timely execution of deliverables
• Maintain efficient workflows and monitoring to hit campaign timelines