Marketing Campaign Manager (Managerial)

MicroSourcing; Manila; On-site; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive rewards

Collaborative culture

Work-life harmony

Career growth

Inclusive teamwork

Job summary

MicroSourcing is seeking a Marketing Campaign Manager to lead customer advocacy and drive multi‑channel campaigns from planning to execution. The role emphasizes working with Customer Success and Product Marketing to convert customer stories into compelling assets.

The candidate will manage recurring customer programs, coordinate webinars, and optimize messaging using performance data. This is a full‑time remote position with night shifts to support global clients.

Qualifications

• 5+ years of experience in customer marketing in a B2B SaaS setting.
• Hands-on background in advocacy initiatives and campaign execution.
• Experience partnering with Customer Success and Sales teams.
• Proficiency with CRM and marketing automation platforms such as Salesforce, Marketo, BrightTalk.

Responsibilities

• Drive customer advocacy and expand presence on platforms like G2 and Gartner Peer Insights.
• Coordinate outreach programs and develop customer stories, case studies, and testimonials.
• Plan and deliver recurring customer-facing programs such as monthly webinars.
• Monitor campaign performance, analyze data, and iterate messaging and targeting.

Skills

B2B SaaS marketing

customer marketing

campaign execution

cross-functional comms

data-driven decisions

Tools

Salesforce

Marketo

BrightTalk

Job description

Position: Marketing Campaign Manager (Managerial)

Work setup & shift: Work From Home and Night Shift

Location: Metro Manila, Philippines

Employment Type: Full-Time, Remote

Benefits

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time‑off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

About the Role

As a Marketing Campaign Manager, you will drive customer advocacy, coordinate outreach programs, and support the planning and execution of customer‑facing initiatives such as monthly webinars.

Customer Advocacy

• Expand Mend.ios presence on platforms like G2 and Gartner Peer Insights by running coordinated outreach programs.
• Work closely with Customer Success Team and Product Marketing to uncover strong customer use cases and turn them into stories, case studies, testimonials, and other advocacy assets.
• Maintain reporting on key advocacy indicators, including review volume, webinar program participation, and overall impact.
• Partner with Design, Social, and Content teams to transform customer stories into compelling materials for campaigns.

Communications & Campaign Execution

• Support the planning and delivery of recurring customer‑facing programs such as monthly webinars—including promotional campaigns, registration management, and follow‑up workflows.
• Manage timelines, QA processes, and campaign analytics to ensure high‑quality execution.
• Use performance data to refine messaging, targeting, and overall program effectiveness.

What You Need

• Solid understanding of B2B SaaS marketing and customer engagement principles; experience in the developer tools or security space is a plus.
• Hands‑on background in customer marketing, lifecycle programs, advocacy initiatives, or campaign execution.
• Proficiency with CRM and marketing automation systems such as Salesforce, Marketo, BrightTalk webinar platform.
• Strong communication abilities, especially when working with cross‑functional teams.
• Comfortable assessing data, drawing insights, and using findings to guide decisions.
• Strong organizational skills and the ability to manage multiple projects at once.

Competencies / Personality Traits

• Highly organized and methodical in managing processes.
• Strong interpersonal skills and the ability to build trust with internal teams and customers.
• Self‑starter with a proactive mindset and a drive to solve problems.
• Collaborative and adaptable in a fast‑paced environment.
• Curious and analytical, with a willingness to experiment and iterate.
• Creative approach to storytelling and customer engagement.

Non‑Negotiable Requirements

• 5+ years of experience in customer marketing, advocacy, campaign execution, webinar management in a B2B SaaS setting.
• Exposure to advocacy tools (e.g., G2, Gartner Peer Insights, Influitive) is beneficial.
• Proven track record of managing customer‑facing programs and delivering measurable results.
• Experience partnering with Customer Success and Sales teams.