Marketing Campaign Manager

SM Retail Inc.; Pasay; On-site; PHP 600,000 - 900,000; Full time

Job summary

SM Retail Inc. is seeking a Marketing Campaigns Manager to lead the planning, development, execution, and performance management of integrated campaigns across channels, translating business objectives and customer insights into compelling experiences that drive acquisition, engagement, participation, and conversion.

You will oversee data analysis, performance tracking, and revenue-linked improvements, while coordinating with internal teams and external partners to ensure campaigns are delivered

Qualifications

• Experience in end-to-end campaign management across multiple channels.
• Strong ability to translate business goals and customer insights into campaigns.

Responsibilities

• Run campaigns end-to-end across channels (Email, SMS, App Notifications) from planning to execution.
• Target the right audience to maximize acquisition, engagement, participation, and conversion.
• Analyze campaign performance (opens, clicks, sales) and adjust strategies to improve results.
• Coordinate with internal teams and external account managers to ensure timely delivery.

Skills

Integrated Marketing Campaigns

Job description

The Marketing Campaigns Manager leads the planning, development, execution, and performance management of integrated marketing campaigns designed to grow and strengthen the loyalty ecosystem. The role translates business objectives, customer insights, and member data into compelling campaigns and experiences that drive acquisition, engagement, participation, and conversion.

Key Responsibilities

1. Marketing Campaign Management

• Running Campaigns End-to-End: Creating and sending marketing promotions across different channels (like Email, SMS, and App Notifications) from start to finish.
• Targeting the Right Audience: Making sure the right promotional messages reach the right customers to keep them coming back and buying.

2. Data Analysis & Reporting

• Tracking Results: Checking campaign performance (like opens, clicks, and sales) to see what worked and what needs fixing.
• Connecting Work to Revenue: Turning sales and customer data into practical steps that make campaigns more profitable.

3. Project & Partner Management

• Working with Stakeholders: Serving as the main point of contact for internal team leaders and external account managers to handle requests smoothly.
• Organizing Workflows: Setting up clear guidelines and timelines so the team delivers projects on schedule.

Skills and Competencies:

• Integrated Marketing Campaign Management