Campaign Lead: New Customer Acquisition

ICICI Prudential Life Insurance; Hinoba-an; On-site; PHP 893,000 - 1,339,000; Full time

Job summary

ICICI Prudential Life Insurance is seeking a JDCampaign Lead – New Customer Acquisition to drive end-to-end acquisition strategy, campaign operations, and sales support across regions. You will lead teams, oversee vendors and call center performance, optimise input allocation and ensure compliance.

You will identify data sources, manage costs, improve efficiency, and ensure data security and governance across campaigns, while collaborating with internal and external stakeholders to boost WRP and

Qualifications

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.

Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Skills

Analytical ability

Campaign management

Call centre operations

Coordination & communication

Team management

Process optimization

Cost management

Data governance

Tools

Excel

Job description

ICICI Prudential Life Insurance is seeking a JDCampaign Lead – New Customer Acquisition to drive end-to-end acquisition strategy, campaign operations, and sales support across regions. You will lead teams, oversee vendors and call center performance, optimise input allocation and ensure compliance.

You will identify data sources, manage costs, improve efficiency, and ensure data security and governance across campaigns, while collaborating with internal and external stakeholders to boost WRP and