Growth Marketing Lead — Channels & Partnerships

ICICI Prudential Life Insurance; Hinoba-an; On-site; PHP 600,000 - 900,000; Full time

Job summary

ICICI Prudential Life Insurance is seeking a Marketing & Channel Strategy professional to drive channel, BTL, agency and partnerships marketing, aligning with business goals. You will lead campaigns, collaborate with Sales, Product, Digital, Brand and Analytics teams, and focus on AI-enabled marketing, automation and ROI.

With 5–7 years in related marketing, you will build communications for products and segments, support B2B/B2B2C, recruit advisors, and ensure strong brand visibility across

Qualifications

• 5–7 years in channel, BTL, distribution or product marketing (BFSI preferred).
• Strong understanding of AI tools, analytics, CRM, automation and dashboards.
• Ability to work with cross-functional teams and manage multiple stakeholders.
• Strong communication, innovation and project management skills.

Responsibilities

• Develop channel-wise marketing strategy aligned to business goals.
• Lead central campaigns, product launches, and seasonal/ acquisition campaigns.
• Collaborate with Sales, Product, Digital, Brand and Analytics on plans.
• Create product/segment communications from insights and distribution needs.
• Support B2B/B2B2C distribution with tailored programmes.
• Drive advisor recruitment through focused marketing initiatives.
• Strengthen partner/advisor engagement via digital, phygital and branches.
• Identify inefficiencies and drive automation, AI-enabled segmentation, optimisation.
• Implement emerging tech to boost partner experience and marketing efficiency.
• Ensure strong brand visibility across partner networks and touchpoints.
• Track ROI and insights for continuous improvement.
• Manage budgets, governance and compliance.

Skills

Channel marketing

BTL marketing

Product marketing

Cross-functional collaboration

Strong communication

Innovation

Project management

AI tools understanding

Tools

CRM

Analytics dashboards

Automation tools

Job description

ICICI Prudential Life Insurance is seeking a Marketing & Channel Strategy professional to drive channel, BTL, agency and partnerships marketing, aligning with business goals. You will lead campaigns, collaborate with Sales, Product, Digital, Brand and Analytics teams, and focus on AI-enabled marketing, automation and ROI.

With 5–7 years in related marketing, you will build communications for products and segments, support B2B/B2B2C, recruit advisors, and ensure strong brand visibility across