Digital Growth & Experience Manager II

ICICI Prudential Life Insurance; Hinoba-an; On-site; PHP 600,000 - 900,000; Full time

Job summary

ICICI Prudential Life Insurance is seeking a marketing professional to develop customer-centric propositions, optimize digital journeys, and drive acquisition across digital channels. You will lead content marketing, analytics, and cross-functional collaboration to improve conversion and sales performance.

Role requires MBA from a tier 1/2 institute, 1–2 years in Insurance/InsurTech or Digital Marketing, and strong skills in digital analytics, insights, and stakeholder management to execute

Qualifications

• MBA from Tier 1/2 institutes.
• 1-2 years of prior work experience (Insurance/FinTech/Digital Marketing preferred).
• Understanding of digital marketing, customer acquisition & online ecosystems.

Responsibilities

• Develop and execute the content marketing strategy aligned with business goals.
• Identify customer insights and develop propositions to drive lead generation and sales performance.
• Collaborate with internal stakeholders and external agencies to plan, develop, and execute content for performance marketing campaigns.
• Support A/B testing and experimentation to improve engagement, CTR and conversions.
• Prepare business requirements, campaign briefs, and performance reports.
• Conduct audits of websites, landing pages, and journeys to optimize UX.
• Monitor and evaluate campaign effectiveness and recommend enhancements.
• Maintain and analyze key performance trackers across acquisition, engagement, and conversion funnels.

Skills

Customer-centric mindset

Digital analytics

Insights from data

Stakeholder management

Execution bias

Education

MBA from Tier 1/2 institutes

Job description

ICICI Prudential Life Insurance is seeking a marketing professional to develop customer-centric propositions, optimize digital journeys, and drive acquisition across digital channels. You will lead content marketing, analytics, and cross-functional collaboration to improve conversion and sales performance.

Role requires MBA from a tier 1/2 institute, 1–2 years in Insurance/InsurTech or Digital Marketing, and strong skills in digital analytics, insights, and stakeholder management to execute