Growth Marketing & Strategy Lead, Digital Insurance Portfolio

ICICI Prudential Life Insurance

Hinoba-an

On-site

PHP 1,000,000 - 2,400,000

Full time

14 days+

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Job summary

ICICI Prudential Life Insurance is seeking a Growth Marketing & Strategy Lead to own and scale our annuity, retirement, and partner digital portfolio. The role blends strategic partnerships, data-led UX optimization, and multi-channel performance marketing to drive customer acquisition, conversion, and revenue.

You will orchestrate end-to-end digital journeys and GTM playbooks for launches while improving funnel efficiency and market share.

Responsibilities

Own end to end GTM strategy for product launches, major features and strategic initiatives.
Build scalable launch playbooks covering segmentation, targeting, messaging, channels and measurement.
Drive qualified lead acquisition via integrated performance marketing (SEO/PPC/Social) and app-driven channels.
Reduce cost of new customer acquisition through data-driven cross-sell and existing customer base optimization.
Identify friction points across acquisition, activation, engagement and retention funnels.
Monitor competitive moves and identify whitespace opportunities for category leadership.