CAMPAIGN HYPER PERSONALIZATION & JOURNEY ORCHESTRATION OFFICER

BPI (Bank of the Philippine Islands); Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

Bank of the Philippine Islands in Makati, Philippines, is seeking a Campaign Hyperpersonalization & Journey Orchestration Officer to design and implement personalized campaigns and orchestrated customer journeys within the Bank's Customer Experience Platform.

You will collaborate with Campaign Managers and Growth Managers, embed platform capabilities into BAU marketing, and drive improvements in engagement, adoption, conversion, and revenue through data-driven insights and scalable solutions.

Qualifications

• Bachelor’s degree in Business Administration, Management, Organizational Development, Industrial Engineering, Psychology, Communications, Human Resources, Marketing, or related field.
• 3-5 years' experience in CRM, Marketing, Customer Experience, Customer Engagement.
• Proven track record in Campaign Management or Marketing Automation.
• Experience in Business Transformation, Change Enablement, or Project Delivery.
• Background in Customer Experience Platforms (e.g., Adobe) and CRM ecosystems.
• Familiarity with Hyperpersonalization Strategies, Customer Journey Orchestration, and Customer Lifecycle Management.
• Creative thinker with data-driven decision-making.

Responsibilities

• Support adoption of hyperpersonalized campaigns within the Customer Experience Platform.
• Implement, test, and optimize multi-channel customer journeys with cross-functional teams.
• Enable experimentation initiatives, including A/B tests, pilots, and proof-of-concepts.
• Drive business readiness through onboarding, training, and stakeholder support.
• Monitor campaign performance, adoption, engagement, and conversion metrics.
• Develop reports, dashboards, and insights to support data-driven decisions.
• Promote continuous improvement by documenting best practices and scalable solutions.

Skills

CRM experience

Marketing automation

Journey design

Data-driven decisions

Cross-functional collaboration

Communication skills

Independent worker

Attention to detail

Hyperpersonalization

Open to learning

Education

Bachelor’s degree in Business Administration, Management, Organizational Development, Industrial Engineering, Psychology, Communications, Human Resources, Marketing, or related field

Job description

CAMPAIGN HYPER PERSONALIZATION & JOURNEY ORCHESTRATION OFFICER Makati, Metro Manila, Philippines 3 - 10 Years Probationary

Job Description

The Campaign Hyperpersonalization & Journey Orchestration Officer e nable the successful adoption and utilization of the Bank's Customer Experience Platform by partnering with Campaign Managers and Growth Managers to design, implement, operationalize, and optimize hyperpersonalized campaigns and orchestrated customer journeys.

The role ensures Customer Experience Platform capabilities are effectively embedded into both business-as-usual (BAU) marketing activities and experimentation initiatives, resulting in improved customer engagement, campaign effectiveness, adoption, conversion, and revenue outcomes.

Responsibilities:

• Support adoption of hyperpersonalized campaigns within the Customer Experience Platform.
• Implement, test, and optimize multi-channel customer journeys with cross-functional teams.
• Enable experimentation initiatives, including A/B tests, pilots, and proof-of-concepts.
• Drive business readiness through onboarding, training, and stakeholder support.
• Monitor campaign performance, adoption, engagement, and conversion metrics.
• Develop reports, dashboards, and insights to support data-driven decisions.
• Promote continuous improvement by documenting best practices and scalable solutions.

Qualifications:

• Bachelor’s degree in Business Administration, Management, Organizational Development, Industrial Engineering, Psychology, Communications, Human Resources, Marketing, or related field
• 3-5 years' experience in CRM, Marketing, Customer Experience, Customer Engagement
• Proven track record in Campaign Management or Marketing Automation, Customer Journey Design or Orchestration
• Knowledge and experience in Business Transformation, Change Enablement, or Project Delivery
• Background inCustomer Experience Platforms (i.e., Adobe), CRM platforms and ecosystems
• Familiarity withHyperpersonalization Strategies, Customer Journey Orchestration, and Customer Lifecycle Management
• Creative thinker, analytical, and can use data in making recommendations and decisions
• Strong interpersonal and collaboration skills to work cross-functionally
• Excellent verbal and written communication skills
• Ability to work independently and thrive in a dynamic team environment
• Sharp attention to detail and ability to spot optimization opportunities
• Innovative mindset with the ability to think creatively and problem-solve
• Open to new learning and doing things differently