Hyperpersonalization & Journey Orchestration Lead

BPI (Bank of the Philippine Islands); Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

Bank of the Philippine Islands in Makati, Philippines, is seeking a Campaign Hyperpersonalization & Journey Orchestration Officer to design and implement personalized campaigns and orchestrated customer journeys within the Bank's Customer Experience Platform.

You will collaborate with Campaign Managers and Growth Managers, embed platform capabilities into BAU marketing, and drive improvements in engagement, adoption, conversion, and revenue through data-driven insights and scalable solutions.

Qualifications

• Bachelor’s degree in Business Administration, Management, Organizational Development, Industrial Engineering, Psychology, Communications, Human Resources, Marketing, or related field.
• 3-5 years' experience in CRM, Marketing, Customer Experience, Customer Engagement.
• Proven track record in Campaign Management or Marketing Automation.
• Experience in Business Transformation, Change Enablement, or Project Delivery.
• Background in Customer Experience Platforms (e.g., Adobe) and CRM ecosystems.
• Familiarity with Hyperpersonalization Strategies, Customer Journey Orchestration, and Customer Lifecycle Management.
• Creative thinker with data-driven decision-making.

Responsibilities

• Support adoption of hyperpersonalized campaigns within the Customer Experience Platform.
• Implement, test, and optimize multi-channel customer journeys with cross-functional teams.
• Enable experimentation initiatives, including A/B tests, pilots, and proof-of-concepts.
• Drive business readiness through onboarding, training, and stakeholder support.
• Monitor campaign performance, adoption, engagement, and conversion metrics.
• Develop reports, dashboards, and insights to support data-driven decisions.
• Promote continuous improvement by documenting best practices and scalable solutions.

Skills

CRM experience

Marketing automation

Journey design

Data-driven decisions

Cross-functional collaboration

Communication skills

Independent worker

Attention to detail

Hyperpersonalization

Open to learning

Education

Bachelor’s degree in Business Administration, Management, Organizational Development, Industrial Engineering, Psychology, Communications, Human Resources, Marketing, or related field

Job description

Bank of the Philippine Islands in Makati, Philippines, is seeking a Campaign Hyperpersonalization & Journey Orchestration Officer to design and implement personalized campaigns and orchestrated customer journeys within the Bank's Customer Experience Platform.

You will collaborate with Campaign Managers and Growth Managers, embed platform capabilities into BAU marketing, and drive improvements in engagement, adoption, conversion, and revenue through data-driven insights and scalable solutions.