Campaign Management Officer

PJ Lhuillier Group of Companies; Makati; On-site; PHP 558,000 - 892,800; Full time

Job summary

A leading firm in marketing, located in Makati, is looking for a Campaign Manager to oversee and optimize marketing campaigns. The ideal candidate will have at least 4 years of relevant experience in campaign management and knowledge in data analytics. Responsibilities include developing integrated campaigns, analyzing metrics, and collaborating with teams to enhance customer engagement. This onsite role is crucial for aligning marketing strategies with business objectives.

Qualifications

• At least 4 years of relevant work experience in campaign management.
• Experience with analytics/reporting tools.
• Understanding of customer behavior and performance metrics.

Responsibilities

• Oversee and optimize end-to-end marketing campaigns.
• Support the Division Head in developing campaigns.
• Recommend and design comprehensive business campaigns.
• Coordinate campaign execution across multiple channels.
• Utilize data tools to analyze campaign performance.
• Generate performance reports for stakeholders.
• Collaborate with internal units for strategy alignment.
• Conduct post-campaign analysis and recommend improvements.
• Stay updated on tools and best practices in campaign management.

Skills

Campaign Management

Data Analytics

Sales & Marketing Principles

Event Planning

Analytical Thinking

Communication Skills

Stakeholder Management

Education

Graduate of any four-year course

Preferably Marketing, Communications, Business or related fields

Tools

Analytics/Reporting tools

Job description

Key Responsibilities

• Oversee and optimize end-to-end marketing campaigns aligned with business objectives
• Support the Division Head in developing campaigns focused on increasing cross-sell and customer frequency rates
• Recommend and design comprehensive business campaigns targeting key customer segments
• Coordinate and communicate campaign execution across channels: digital marketing social media, email marketing, traditional/offline channels
• Utilize data analytics tools to gather, analyze, and interpret campaign performance metrics
• Generate campaign performance reports and insights for stakeholders
• Collaborate with internal units to align campaign strategies with operational priorities
• Conduct post-campaign analysis and recommend improvements for future initiatives
• Stay updated on emerging tools, technologies, and best practices in campaign management and analytics

Job Specific Competencies

• Strong Campaign Management skills
• Experience/knowledge in Data Analytics
• Knowledge of Sales & Marketing principles
• Event planning, organizing, and execution
• Analytical and strategic thinking
• Excellent communication and coordination skills
• Stakeholder management and collaboration

Qualifications

• Graduate of any four-year course
• Preferably Marketing, Communications, Business, or related fields
• At least 4 years of relevant work experience in campaign management
• Experience with analytics/reporting tools
• Understanding of customer behavior and performance metrics
• Experience in integrated/multi-channel campaigns
• Willing to work onsite in Makati city