Data Analyst

2X; Metro Manila; Híbrido; PHP 558.000 - 893.000; Jornada completa

Descripción de la vacante

2X in Metro Manila is seeking a Data Analyst to gather and analyze data from diverse sources, identify trends in market performance and customer behavior, and translate data into actionable insights for marketing campaigns.

You will work with the marketing team and other functions to develop dashboards and reports that inform strategic decisions. The role requires 2+ years in analytics or marketing, strong SQL and BI skills, and a collaborative, detail-oriented mindset.

Formación

• 2+ years in Marketing or analytical role.
• Ability to analyze and interpret large data sets.
• Marketing proficiency: metrics, segmentation, campaigns.
• Proficiency with SQL, data visualization tools, and Salesforce.
• Strong communication of data findings to stakeholders.
• Experience mentoring junior analysts.
• Hybrid work setup: onsite twice weekly.
• 6-month fixed term/contractual role.
• Bachelor's degree in a relevant field.

Responsabilidades

• Manage and improve database health and segmentation.
• ABM research: create account dossiers for target accounts.
• Create reports and dashboards to visualize insights and present findings.
• Analyze large datasets to identify trends and insights.
• Engage stakeholders and build rapport to address their needs.
• Collaborate with MarOps, campaigns, design, and content to identify gaps and opportunities.
• Collaborate to optimize campaigns based on data-driven insights.
• Mentor data associates to support learning and development.

Conocimientos

Analytical skills

Communication skills

Leadership and mentorship

Business acumen

Attention to detail

Stakeholder management

Cross-functional collaboration

Campaign optimization

Educación

Bachelor's degree in Business Analytics / Mathematics / Statistics / Marketing

Herramientas

Tableau

Power BI

SQL

Salesforce

Descripción del empleo

The Data Analyst is responsible for gathering and analyzing data from a variety of sources to identify trends in market performance, customer behavior, and the effectiveness of marketing campaigns. This involves using statistical tools and methods to process and interpret large dataset and using BI platforms to create visualizations comprehensible to a broad audience. They collaborate closely with the marketing team and other functions to convert raw data into valuable insights that drive key business decisions.

Primary Responsibilities:

• Database Management: Ensure the overall health of the Database, including improving and maintaining data accuracy and relevance, managing data imports and ensuring the uniqueness of records within the CRM, and implementing logical and strategic segmentation.
• ABM Research: create account dossiers through the gathering of insights and data about target accounts to inform and personalize marketing/sales strategies and tactics.
• Reporting and Visualization: create reports and dashboards to visualize data insights and present findings to stakeholders, helping them make informed decisions.
• Data analysis: Analyze large datasets to identify trends, patterns, and insights that can inform marketing strategies.
• Stakeholder Management: Understand, engage, and influence stakeholders to Ensure their needs are addressed, Building A good rapport with stakeholders.
• Cross functional Collaboration: work with MarOps, campaigns, design, and content to Analyze gaps and opportunities.
• Campaign Optimization: Collaborating with marketing teams to optimize campaigns based on data driven insights, such as adjusting targeting strategies, refining messaging, or reallocating budget.
• People Management: Serve as A senior buddy to data associates, offering guidance and support to foster their learning and development.

Required Qualifications:

• Working Experience: 2+ years of experience in Marketing or 2+ years of working in an analytical role.
• Analytical Skills: Ability to analyze, interpret, and manipulate data to derive meaningful insights.
• Marketing Proficiency: Knowledge of marketing metrics, customer segmentation and marketing campaigns.
• Technical Proficiency: Ability to work with databases, data visualization tools (e.g., Tableau, Power BI), and CRM systems (e.g., Salesforce) to extract and manipulate data effectively. Proficiency in SQL.
• Communication Skills: Strong ability to communicate complex data findings and recommendations clearly to stakeholders.
• Leadership and Mentorship: Experience in guiding and mentoring junior analysts, fostering a collaborative and supportive team environment.
• Business Acumen: Understanding of industry trends, competitive landscape, and customer behavior to inform data analysis and strategy development.
• Attention to Detail: High level of accuracy and thoroughness in data handling and analysis.
• Demonstrated ability to thrive in ambiguous environments.
• Bachelor's Degree in Business Analytics, Mathematics, Statistics, Actuarial Science, Marketing or a related field.
• Amenable to a hybrid setup requiring onsite work twice a week
• Willing to work in a 6-month fixed term/contractual role