Senior Data Analyst

2X Philippines; Pasig; Hybrid; PHP 900,000 - 1,800,000; Full time

Job summary

2X Philippines seeks a senior Marketing Data Analyst to lead strategic data assessments and ROI-driven marketing insights. You will partner with client stakeholders and MarOps to align data operations, KPIs, and workflows across MarTech platforms.

You’ll translate analytics into actionable recommendations, mentor junior analysts, and thrive in a dynamic, hybrid work setup with onsite presence twice weekly across APAC and US shifts.

Qualifications

• 5+ years experience as a marketing analyst or similar analytical role in B2B.
• Deep knowledge of marketing metrics, customer segmentation, campaign analysis, ROI measurement.
• Ability to work with databases and data visualization tools, and CRM systems.
• Translate data insights into actionable strategies.

Responsibilities

• Strategic Assessment: conduct data assessments to gauge client data and marketing maturity, define data goals and objectives, and clarify project scopes with client stakeholders.
• Client Engagement: establish and align procedures and timelines for data operations and KPIs with clients.
• Cross Functional Collaboration: engage with MarOps to understand data sources and create workflows across MarTech platforms.
• Priority Coordination: coordinate priorities with client stakeholders, identifying dependencies or risks.
• Strategy Development: provide strategic recommendations based on data analysis to improve ROI, customer acquisition, retention, and marketing effectiveness.
• Data Analysis: in-depth analysis of marketing campaigns, customer behavior, and market trends using statistical techniques.
• Reporting and Visualization: create reports and visualizations to communicate insights to stakeholders.
• Campaign Optimization: collaborate with marketing teams to optimize campaigns based on data-driven insights.

Skills

5+ years experience

Marketing metrics

Data visualization

CRM systems

Strategic thinking

People management

Communication skills

Leadership

Business acumen

Adaptability

Education

Bachelor Degree in Business Analytics, Mathematics, Statistics, Actuarial Science, Marketing or related field

Tools

Tableau

Power BI

Salesforce

Job description

• Strategic Assessment: Conduct data assessments to gauge client’s data and marketing maturity, define data goals and objectives, and clarify project scopes with client stakeholders.
• Client Engagement: Establish and align procedures and timelines for data operations and KPIs with clients. Build and stabilize data processes and workflows.
• Cross Functional Collaboration: Engage with MarOps to understand data sources and create workflows to create a seamless environment between all MarTech platforms.
• Priority Coordination: Coordinate priorities with client stakeholders, identifying dependencies or risks proactively.
• Strategy Development: Providing strategic recommendations based on data analysis to improve ROI, customer acquisition, retention, and overall marketing effectiveness.
• Data Analysis: Conducting in depth analysis of marketing campaigns, customer behavior, and market trends using statistical techniques and tools.
• Reporting and Visualization: Creating comprehensive reports and visualizations that effectively communicate insights to stakeholders, including marketing teams, executives, and clients.
• Campaign Optimization: Collaborating with marketing teams to optimize campaigns based on data driven insights, such as adjusting targeting strategies, refining messaging, or reallocating budget.
  

Primary Responsibilities

• Strategic Assessment: Conduct data assessments to gauge client’s data and marketing maturity, define data goals and objectives, and clarify project scopes with client stakeholders.
• Client Engagement: Establish and align procedures and timelines for data operations and KPIs with clients. Build and stabilize data processes and workflows.
• Cross Functional Collaboration: Engage with MarOps to understand data sources and create workflows to create a seamless environment between all MarTech platforms.
• Priority Coordination: Coordinate priorities with client stakeholders, identifying dependencies or risks proactively.
• Strategy Development: Providing strategic recommendations based on data analysis to improve ROI, customer acquisition, retention, and overall marketing effectiveness.
• Data Analysis: Conducting in depth analysis of marketing campaigns, customer behavior, and market trends using statistical techniques and tools.
• Reporting and Visualization: Creating comprehensive reports and visualizations that effectively communicate insights to stakeholders, including marketing teams, executives, and clients.
• Campaign Optimization: Collaborating with marketing teams to optimize campaigns based on data driven insights, such as adjusting targeting strategies, refining messaging, or reallocating budget.
  

Required Qualifications

• Working Experience: 5+ years of experience as a marketing analyst or in another analytical role in a B2B environment.
• Marketing Proficiency: In-depth knowledge of marketing metrics, customer segmentation, campaign analysis, and ROI measurement.
• Technical Proficiency: Ability to work with databases, data visualization tools (e.g., Tableau, Power BI), and CRM systems (e.g., Salesforce) to extract and manipulate data effectively.
• Strategic Thinking: Capability to translate data insights into actionable marketing strategies that align with business objectives and drive growth.
• People Management: Serve as a senior buddy to data analysts and associates, offering guidance and support to foster their professional development.
• Communication Skills: Strong ability to communicate complex data findings and recommendations clearly to stakeholders, including marketing teams and senior management.
• Leadership and Mentorship: Experience in guiding and mentoring junior analysts, fostering a collaborative and supportive team environment.
• Business Acumen: Understanding of industry trends, competitive landscape, and customer behavior to inform data analysis and strategy development.
• Demonstrated ability to thrive in ambiguous environments.
• Experience in data driven change management within marketing.
• Ability to onboard and train new analysts effectively.
• Bachelor Degree in Business Analytics, Mathematics, Statistics, Actuarial Science, Marketing or a related field
• Amenable to a hybrid setup requiring onsite work twice a week
• Flexible with both APAC and US shifts