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AsiaPeopleSearch Inc. is seeking an experienced Business Development Manager to identify and establish strategic tire partnerships and expand our tire portfolio in the Philippines.
This role focuses on sourcing reputable brands, negotiating exclusive distribution agreements, and driving growth across passenger, commercial, industrial, and specialty tires, with travel to support international partnerships. Strong candidate will bring 5–10 years in tire business development, deep market insight,
We are seeking an experienced Business Development Manager to identify, develop, and establish strategic partnerships with tire manufacturers and suppliers, primarily from China and other international markets. The successful candidate will play a key role in expanding our tire portfolio in the Philippines by sourcing reputable tire brands, negotiating distribution agreements, and driving market growth across passenger, commercial, industrial, and specialty tire segments.
Identify and establish partnerships with international tire manufacturers, distributors, and suppliers.
Lead negotiations for exclusive distribution agreements, dealership arrangements, and strategic partnerships.
Develop and execute market expansion strategies for introducing new tire brands in the Philippine market.
Conduct market research to identify emerging tire brands, industry trends, pricing, and competitor activities.
Build and maintain strong relationships with overseas suppliers, particularly Chinese tire manufacturers.
Evaluate product portfolios, quality standards, certifications, and market competitiveness of potential tire partners.
Collaborate with internal teams to develop sales forecasts, business plans, and go-to-market strategies.
Attend trade exhibitions, supplier meetings, and industry events both locally and internationally.
Manage supplier accreditation, contract negotiations, pricing discussions, and commercial terms.
Monitor sales performance and recommend strategies to increase market penetration and revenue growth.
Bachelor's Degree in Business Administration, Marketing, Engineering, International Business, or related field.
Minimum of 5-10 years of business development, sales, sourcing, or partnership management experience within the tire industry.
Strong understanding of various tire categories, including:
Passenger Car Tires (PCR)
Truck and Bus Radial Tires (TBR)
Off-the-Road Tires (OTR)
Industrial Tires
Agricultural Tires
Specialty Tires
Proven experience working with multiple tire brands and manufacturers.
Demonstrated experience in supplier management and international sourcing.
Experience dealing directly with Chinese tire manufacturers, suppliers, and trading companies is required.
Strong negotiation, commercial, and relationship management skills.
Willing to travel locally and internationally as needed.
Proficiency in Mandarin Chinese (spoken and written) is an advantage.
Existing network of tire manufacturers, distributors, and suppliers in China.
Familiarity with importation, distribution, and supply chain processes within the Philippines.
Experience working with automotive, transportation, logistics, fleet, heavy equipment, or tire distribution businesses.
The ideal candidate is a commercially driven tire industry professional with an established network of international tire manufacturers, particularly in China, and a proven track record of securing partnerships that successfully introduce and grow tire brands within the Philippine market. Mandarin language skills and direct experience negotiating with Chinese vendors are highly desirable.