Marketing Manager, Auto Parts & Tires - Brand Growth

AUTOPHIL ZONE SALES CORPORATION; Bocaue; Presencial; PHP 700 000 - 1 100 000; Tempo integral

Resumo da oferta

AUTOPHIL ZONE SALES CORPORATION in the Philippines seeks a marketing leader to drive brand awareness and trade demand for spare parts, lubricants, tires and aftermarket components. You will connect product management with wholesale networks and end users to grow market share and optimize ROI across digital and trade channels.

The role requires a Bachelor’s degree in Marketing or related field, 3–5+ years in marketing/brand or trade marketing, supervisory experience, and strong skills in

Qualificações

• Bachelor's degree in Marketing or related field
• Minimum 3–5+ years in marketing, brand management, or trade marketing
• Proven supervisory/managerial experience
• Strong expertise in integrated marketing communications, digital marketing, and trade/channel dynamics
• Data-driven with proficiency in market research, pricing analysis, and reporting tools (Excel, Power BI, ERP)
• Excellent communication, stakeholder management, and negotiation skills

Responsabilidades

• Develop and execute annual marketing and trade-marketing plans aligned with company revenue and brand targets.
• Build and support B2B programs for auto parts shops, installed workshops, distributors, and fleet accounts (including POS displays and trade promotions).
• Promote strategic product lines such as lubricants, wear-and-tear parts, batteries, tires, and accessories.
• Design targeted programs for lapsed customers, active workshops, and digital/traditional acquisition funnels.
• Manage marketing budgets, negotiate with vendors and creative agencies, and track campaign ROI.
• Analyze vehicle parc development, competitor pricing, customer buying habits, and market trends.
• Partner closely with Sales, Product Development, Supply Chain/Procurement, and Customer Service teams.

Conhecimentos

Marketing strategy

Brand management

Trade marketing

Digital marketing

Stakeholder management

Data analysis

Negotiation

Formação académica

Bachelor's degree in Marketing

Ferramentas

Excel

Power BI

ERP systems

Descrição da oferta de emprego

AUTOPHIL ZONE SALES CORPORATION in the Philippines seeks a marketing leader to drive brand awareness and trade demand for spare parts, lubricants, tires and aftermarket components. You will connect product management with wholesale networks and end users to grow market share and optimize ROI across digital and trade channels.

The role requires a Bachelor’s degree in Marketing or related field, 3–5+ years in marketing/brand or trade marketing, supervisory experience, and strong skills in