Business Development Manager – Medical Devices

Patient Care Corporation; San Fernando; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Patient Care Corporation seeks a hands-on commercial leader who blends market insight, strategy, and disciplined execution to shape go-to-market plans and identify growth opportunities with sales teams, distributors, healthcare customers, and product principals in the Philippines.

You will develop business plans and channel strategies, translate opportunities into actionable priorities, and drive launches, campaigns, and demand-generation with distributors and customers.

Qualifications

• Experience in business development, product management, product marketing, sales, or commercial management within medical devices or related healthcare field
• Demonstrated experience developing and executing growth, market-expansion, channel-development, or product-commercialization strategies
• Strong commercial and analytical skills, including pricing, forecasting, competitive analysis, and business performance management
• Experience working with sales teams, distribution partners, healthcare customers, or product principals
• Ability to move from strategy to hands-on execution in a fast-moving commercial environment
• Strong communication, negotiation, presentation, and stakeholder-management skills
• Experience with nationwide market development or distribution-channel expansion in the Philippines (preferred)
• Experience managing relationships with local or international medical-device principals (preferred)
• Knowledge of hospital, clinic, government, tender, or institutional healthcare markets (preferred)
• Familiarity with Philippine healthcare, regulatory, or procurement requirements (preferred)

Responsibilities

• Identify untapped markets, priority customer segments, new product opportunities, and strategic partnerships
• Develop business plans and market-expansion initiatives that support revenue, margin, and market-share growth
• Translate market opportunities into clear commercial priorities and executable action plans
• Develop product positioning, pricing recommendations, sales forecasts, and channel strategies
• Assess market trends, customer needs, competitor activity, and business performance
• Build data-driven business cases for new products, markets, and commercial investments
• Strengthen relationships with distributors, sub-dealers, hospitals, clinics, key accounts, and product principals
• Identify and onboard new channel partners where appropriate
• Collaborate with local and international principals to align portfolio, pricing, launch, and market-development plans
• Support product launches, campaigns, demand-generation programs, and sales enablement activities

Job description

About the role

This is a hands-on commercial role for someone who can combine market insight, strategic thinking, and disciplined execution. You will help shape go-to-market plans, identify opportunities for growth, and work closely with sales teams, distributors, healthcare customers, and local or international product principals to expand the medical device portfolio and strengthen the distribution network across the Philippines.

Key responsibilities

• Identify untapped markets, priority customer segments, new product opportunities, and strategic partnerships
• Develop business plans and market-expansion initiatives that support revenue, margin, and market-share growth
• Translate market opportunities into clear commercial priorities and executable action plans
• Develop product positioning, pricing recommendations, sales forecasts, and channel strategies
• Assess market trends, customer needs, competitor activity, and business performance
• Build data-driven business cases for new products, markets, and commercial investments
• Strengthen relationships with distributors, sub-dealers, hospitals, clinics, key accounts, and product principals
• Identify and onboard new channel partners where appropriate
• Collaborate with local and international principals to align portfolio, pricing, launch, and market-development plans
• Support product launches, campaigns, demand-generation programs, and sales enablement activities

About you

• Experience in business development, product management, product marketing, sales, or commercial management within medical devices, medical equipment, diagnostics, or a related healthcare field
• Demonstrated experience developing and executing growth, market-expansion, channel-development, or product-commercialization strategies
• Strong commercial and analytical skills, including pricing, forecasting, competitive analysis, and business performance management
• Experience working with sales teams, distribution partners, healthcare customers, or product principals
• Ability to move from strategy to hands-on execution in a fast-moving commercial environment
• Strong communication, negotiation, presentation, and stakeholder-management skills
• Experience with nationwide market development or distribution-channel expansion in the Philippines (preferred)
• Experience managing relationships with local or international medical-device principals (preferred)
• Knowledge of hospital, clinic, government, tender, or institutional healthcare markets (preferred)
• Familiarity with relevant Philippine healthcare, regulatory, or procurement requirements (preferred)

About us

Patient Care Corporation is a leading medical device distributor looking to expand its medical device portfolio and strengthen its distribution network across the Philippines.