LOYALTY BUSINESS DEVELOPMENT MANAGER

Bank of the Philippine Islands (BPI); Makati; On-site; PHP 900,000 - 1,900,000; Full time

Job summary

Bank of the Philippine Islands (BPI) is seeking a Loyalty Business Development Manager to craft growth, partnership, and customer engagement strategies across its business units. The role focuses on expanding the loyalty ecosystem, driving revenue, acquiring customers, and boosting program participation to deliver long-term value.

You will collaborate across teams to optimize loyalty initiatives and profitability.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, or related field.
• At least 5 years of experience in business development, sales, marketing, loyalty.
• 3 years proven track record in financial services, CRM, digital marketing.
• Knowledgeable in customer loyalty and rewards programs.
• Background in business development principles and partnership management.
• Experienced in marketing strategy, customer engagement frameworks, digital marketing and customer engagement technologies.
• Strong communication and presentation skills.
• Collaborative team player, innovative, and proactive with high attention to detail.

Responsibilities

• Develop and implement business development strategies, partnership programs, and revenue-generating initiatives to expand the loyalty ecosystem and achieve growth targets.
• Build and manage relationships with internal business units and subsidiaries to create and execute customer acquisition, engagement, and retention programs.
• Lead cross-functional projects and contribute to loyalty platform enhancements, process improvements, and innovation initiatives that strengthen customer experience and operational effectiveness.
• Monitor and evaluate program performance, customer engagement metrics, and revenue outcomes to provide actionable recommendations that improve profitability and customer lifetime value.

Skills

Business Development

Partnership Management

Customer Engagement

Communication Skills

Team Player

Attention to Detail

Education

Bachelor’s degree in Business Administration

Tools

CRM Software

Loyalty Platforms

Job description

The Loyalty Business Development Manager develop and execute business growth, partnership, and customer engagement strategies with BPI Business units and subsidiaries to drive revenue generation, customer acquisition, program participation, and long-term customer value while supporting the Bank's strategic objectives.

Responsibilities:

• Develop and implement business development strategies, partnership programs, and revenue-generating initiatives to expand the loyalty ecosystem and achieve growth targets
• Build and manage relationships with internal business units and subsidiaries to create and execute customer acquisition, engagement, and retention programs
• Lead cross-functional projects and contribute to loyalty platform enhancements, process improvements, and innovation initiatives that strengthen customer experience and operational effectiveness
• Monitor and evaluate program performance, customer engagement metrics, and revenue outcomes to provide actionable recommendations that improve profitability and customer lifetime value

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, or any-related filed
• At least 5 years experience in Business Development, Sales, Marketing, Loyalty
• 3 years proven track record in Financial Services, CRM, Digital Marketing
• Knowledgeable in Customer loyalty and rewards programs
• Background in Business development principles and partnership management
• Experienced in Marketing strategy, customer engagement frameworks, digital marketing and customer engagement technologies
• Strong communication and presentation skills
• Collaborative team player, innovative, and proactive with high attention to detail