Brand Strategy Lead: Reputation, Governance & Growth

First Gen Corporation; Pasig; On-site; PHP 600,000 - 900,000; Full time

Job summary

First Gen Corporation in the Philippines is seeking an experienced Brand Lead to oversee corporate branding and manage brand reputation across channels. You will ensure cohesive messaging, develop guidelines, and drive social media engagement to strengthen the company’s image.

This role requires a strong understanding of brand management, PR coordination, and cross-functional collaboration with the Corp Communications Team and the parent company to align branding strategies with corporate

Qualifications

• Bachelor’s degree in Communications, Advertising, Marketing, or related field.
• At least five years of relevant experience in advertising agencies, telecommunications, FMCG, or other fast-paced consumer-focused industries.
• Strong understanding of advertising, marketing communications, brand management, and campaign development.

Responsibilities

• Oversee corporate branding, manage brand reputation and build positive perception.
• Develop, govern and enforce brand guidelines for First Gen across all channels.
• Manage social media engagement and online branding.
• Support public relations and advocacy, in close coordination with Corp Communications Team.
• Coordinate internal branding efforts to maintain cohesive messaging across employer branding and CSR initiatives.
• Lead brand perception studies and analyze brand performance through metrics, customer feedback, and market trends to identify opportunities for improvement.
• Align with parent company for corporate guidelines and co-branding protocols, as needed.
• Handle other special projects that may be assigned.

Skills

Brand management

Corporate branding

Social media management

Public relations

Internal branding

Brand performance analytics

Stakeholder coordination

Job description

First Gen Corporation in the Philippines is seeking an experienced Brand Lead to oversee corporate branding and manage brand reputation across channels. You will ensure cohesive messaging, develop guidelines, and drive social media engagement to strengthen the company’s image.

This role requires a strong understanding of brand management, PR coordination, and cross-functional collaboration with the Corp Communications Team and the parent company to align branding strategies with corporate