Brand Growth Lead: Strategy, Campaigns & Digital Branding

1Rotary Trading Corporation; Taguig; On-site; PHP 480,000 - 960,000; Full time

Job summary

1Rotary Trading Corporation is seeking an experienced Brand Manager to shape and elevate our brand identity across channels in the Philippines. You will uncover consumer insights and execute innovative campaigns to drive growth and brand recognition.

You will collaborate with marketing and creative teams to ensure content consistency, lead packaging and visuals, and translate brand elements into go-to-market plans. A strong analytics mindset and trend awareness are essential.

Qualifications

• Brand Manager with proven track record in developing brand and marketing strategies.
• Ability to communicate recommendations to executives.
• Experience identifying target audiences and crafting campaigns.
• Strong understanding of the full marketing mix.
• Analytical mindset with creative thinking.
• Data-driven and comfortable with numbers.
• Excellent written and verbal communication.
• Stay current with marketing trends and practices.
• Degree in Marketing, Advertising or related field.

Responsibilities

• Develop brand strategies for the company and campaigns for products.
• Identify products and campaigns needing stronger branding.
• Review and adjust branding strategies as needed.
• Collaborate with marketing and creative teams to align content and goals.
• Direct product packaging, web design, logos, ads and visuals.
• Translate brand elements into actionable go-to-market plans.
• Create and manage brand initiatives.
• Lead creative development to motivate the target audience.
• Establish performance specs, costs, market applications and sales estimates.
• Measure ROI and KPIs across campaigns.
• Monitor market trends and conduct consumer research; analyze competitors.
• Oversee marketing and advertising activities.
• Monitor product distribution and consumer feedback.
• Develop innovative growth strategies.
• Align the company around the brand's direction and tactics.
• Ensure cohesive brand presence on TikTok and YouTube distinct from broader campaigns.

Skills

Brand development

Campaign strategy

Target audience

Marketing mix

Analytics

Creativity

Data-driven

Communication

Trend awareness

Marketing degree

Education

Bachelor's degree in Marketing/Advertising or related field

Job description

1Rotary Trading Corporation is seeking an experienced Brand Manager to shape and elevate our brand identity across channels in the Philippines. You will uncover consumer insights and execute innovative campaigns to drive growth and brand recognition.

You will collaborate with marketing and creative teams to ensure content consistency, lead packaging and visuals, and translate brand elements into go-to-market plans. A strong analytics mindset and trend awareness are essential.