Brand Strategy Lead - Onsite in Manila

Primer Group of Companies; Manila; On-site; PHP 400,000 - 650,000; Full time

Job summary

Primer Group of Companies in Manila is seeking a Brand Officer responsible for developing strategies to achieve the brand’s business goals, leading campaigns that win in-market and build awareness, experience and customer loyalty.

You will coordinate with merchandising, finance, and operations, translate principals' directions into localized plans, and drive product selection, pricing, and digital marketing efforts while staying on top of market trends.

Qualifications

• Graduated from a 4-year business course.
• At least 2 years experience in the same capacity, preferably in retail.

Responsibilities

• Develop, strategize and be overall responsible for the achievement of the brand's business goals.
• Translates principal's direction to localized vision, mission and objectives for profitable business.
• Monitor resources by analyzing and integrating various financial reports to develop measures that leads to innovation, increase efficiency, and optimal brand profitability.
• Leverage brand-building expertise to lead and develop campaigns that win in-market and ensure brand awareness, experience and customer loyalty.
• Keeps abreast with new brands and trends in the market and observes competitors regularly for pricing and new product lines.
• Scouts market for viable distribution, monitors performance of doors and recommends appropriate actions on doors.
• Creates effective communication strategy and evaluates marketing activities in promoting the brand, product and doors/channels.
• Leads cross-functional teams (Marketing, Ops, Merch) to ensure successful and on-time execution of marketing initiatives.
• Adopts technology to develop, implement, track and optimize digital marketing campaigns and social media across all channels.
• Coordinates overall strategy and direction to merchandising activities such as product selection, pricing, buying and principal interfacing.
• Reviews product performance and recommends appropriate actions for effective inventory management while ensuring business profitability.
• Coordinates with Importation, Accounting and Finance Departments in facilitating arrival of goods.
• Drives, train and engage concerned parties to achieve business objectives; Evaluates performance and implements discipline when necessary.

Education

Bachelor's degree in business

Job description

Primer Group of Companies in Manila is seeking a Brand Officer responsible for developing strategies to achieve the brand’s business goals, leading campaigns that win in-market and build awareness, experience and customer loyalty.

You will coordinate with merchandising, finance, and operations, translate principals' directions into localized plans, and drive product selection, pricing, and digital marketing efforts while staying on top of market trends.