Brand Strategy Lead: Multi-Channel Growth & Campaigns

Digits Trading Corporation; Quezon City; On-site; PHP 900,000 - 1,400,000; Full time

Job summary

Digits Trading Corporation in the Philippines seeks a Brand Manager to lead brand strategy, multi-channel campaigns, and CRM-driven customer engagement. You will manage a team, budgets, and cross-functional projects to align with business goals.

The role emphasizes data-driven decision making, performance tracking, and collaboration to elevate brand equity and customer experience across touchpoints.

Qualifications

• Bachelor's degree in marketing or related field is required; MBA preferred.
• 5-8 years of brand management or marketing experience including team leadership.
• Proven ability to develop and implement multi-channel brand strategies.
• Strong analytical skills with experience in KPI reporting and market analysis.

Responsibilities

• Develop and implement comprehensive brand strategies to promote products or services.
• Plan, execute, and oversee multi-channel marketing campaigns and promotions.
• Monitor market trends and competitor activities using data-driven insights.
• Ensure consistent brand guidelines and messaging across channels.
• Leverage CRM data to create targeted campaigns and loyalty initiatives.
• Lead and develop a team of marketing professionals; manage budgets.

Skills

Analytical skills

Leadership

Communication

Stakeholder management

Education

Bachelor's degree in Marketing/Business or related field

MBA preferred

Tools

CRM systems

Job description

Digits Trading Corporation in the Philippines seeks a Brand Manager to lead brand strategy, multi-channel campaigns, and CRM-driven customer engagement. You will manage a team, budgets, and cross-functional projects to align with business goals.

The role emphasizes data-driven decision making, performance tracking, and collaboration to elevate brand equity and customer experience across touchpoints.