Brand Director: Shape a Decarbonized Future

Energy Development Corporation; Philippines; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

First Gen Corporation is seeking a seasoned branding professional in the Philippines to oversee corporate branding, manage brand reputation, and ensure consistent messaging across channels. You will develop and enforce brand guidelines, lead perception studies, and support PR initiatives in collaboration with the corporate communications team.

The role requires a minimum of a bachelor’s degree in communications-related fields and at least five years in advertising, telco, or FMCG industries.

Qualifications

• Bachelor's degree in Communications, Advertising, Marketing
• With at least 5 years experience in advertising agencies, telco or FMCG

Responsibilities

• Oversee corporate branding, manage brand reputation and build positive perception
• Develop, govern and enforce brand guidelines for First Gen across all channels.
• Manage social media engagement and online branding.
• Support public relations and advocacy, in close coordination with Corp Communications Team
• Coordinate internal branding efforts to maintain cohesive messaging across employer branding and CSR initiatives
• Lead brand perception studies and analyze brand performance through metrics, customer feedback, and market trends to identify opportunities for improvement
• Align with parent company for corporate guidelines and co-branding protocols, as needed
• Handle other special projects that may be assigned

Education

Bachelor's degree in Communications, Advertising, Marketing

Job description

First Gen Corporation is seeking a seasoned branding professional in the Philippines to oversee corporate branding, manage brand reputation, and ensure consistent messaging across channels. You will develop and enforce brand guidelines, lead perception studies, and support PR initiatives in collaboration with the corporate communications team.

The role requires a minimum of a bachelor’s degree in communications-related fields and at least five years in advertising, telco, or FMCG industries.