Brand Strategy Lead & Reputation Architect

Energy Development Corporation; Manila, Hinoba-an; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

First Gen Corporation in the Philippines is seeking a seasoned Brand Manager to lead corporate branding, manage reputation, and govern guidelines across channels. You will drive cohesive messaging and ensure brand integrity across all touchpoints.

You will oversee social media engagement, support public relations with the Corp Communications Team, and align with the parent company on branding guidelines while driving studies to improve brand performance and stakeholder perception.

Qualifications

• Bachelor's degree in Communications, Advertising, Marketing
• With at least 5 years experience in advertising agencies, telco or FMCG

Responsibilities

• Oversee corporate branding, manage brand reputation and build positive perception
• Develop, govern and enforce brand guidelines for First Gen across all channels.
• Manage social media engagement and online branding.
• Support public relations and advocacy, in close coordination with Corp Communications Team
• Coordinate internal branding efforts to maintain cohesive messaging across employer branding and CSR initiatives
• Lead brand perception studies and analyze brand performance through metrics, customer feedback, and market trends (in relation to competitor activities or consumer behavior) to identify opportunities for improvement.
• Align with parent company for corporate guidelines and co-branding protocols, as needed.
• Handle other special projects that may be assigned.

Skills

Brand management

Social media management

Public relations

Brand guidelines

Education

Bachelor's degree in Communications/Advertising/Marketing

Job description

First Gen Corporation in the Philippines is seeking a seasoned Brand Manager to lead corporate branding, manage reputation, and govern guidelines across channels. You will drive cohesive messaging and ensure brand integrity across all touchpoints.

You will oversee social media engagement, support public relations with the Corp Communications Team, and align with the parent company on branding guidelines while driving studies to improve brand performance and stakeholder perception.