Brand Strategy Lead — Hybrid in Philippines

Philippine Dragon Media Network Corp.; Makati; Hybrid; PHP 669,600 - 1,339,200; Full time

Benefits offered by this job

HMO

Company Social Events

Holiday Gifts

Job summary

Philippine Dragon Media Network Corp. in Makati is seeking a Branding Manager to lead brand strategy and market entry initiatives for local and regional clients.

You will develop positioning, messaging frameworks, and go-to-market plans while ensuring brand consistency across channels. You will guide integrated marketing planning across events, PR, social, digital, and partnerships, manage client relationships, and mentor junior staff.

Qualifications

• 5–8 years experience in branding, strategy, or agency planning.
• Agency-side experience with client handling and execution ownership.
• Strong brand positioning, GTM, and campaign strategy.
• Ability to lead client presentations independently.
• Experience managing multiple accounts simultaneously.
• Strong strategic writing and deck-building skills.

Responsibilities

• Develop brand positioning, messaging frameworks, campaign platforms, and go-to-market strategies for clients entering or growing in the Philippines.
• Conduct market research, competitor analysis, audience profiling, perception audits, and cultural localization studies.
• Translate international or China-based brand directions into strategies that fit Filipino consumers.
• Identify client business challenges and turn them into clear strategic direction.
• Build full strategic decks from insight to execution recommendation.

Skills

Brand strategy

Campaign planning

Client management

Leadership

Deck building

Market research

Tools

PowerPoint

Job description

Philippine Dragon Media Network Corp. in Makati is seeking a Branding Manager to lead brand strategy and market entry initiatives for local and regional clients.

You will develop positioning, messaging frameworks, and go-to-market plans while ensuring brand consistency across channels. You will guide integrated marketing planning across events, PR, social, digital, and partnerships, manage client relationships, and mentor junior staff.