Brand Manager

Philippine Dragon Media Network (菲龙网 Fei Long Wang); Makati; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

Philippine Dragon Media Network (菲龙网 Fei Long Wang) is seeking a Branding Manager to develop brand strategies and lead branding projects across multiple accounts.

The ideal candidate should have over 5 years of experience in branding and strategy, strong agency-side experience, and the ability to manage client relationships effectively. The position focuses on brand consistency and strategic execution across various marketing channels.

Qualifications

• 5+ years experience in branding, strategy, or agency planning.
• Strong agency-side experience with client handling and execution ownership.
• Ability to independently lead client presentations.

Responsibilities

• Develop brand positioning, messaging frameworks, and go-to-market strategies.
• Lead end-to-end branding projects across multiple accounts.
• Ensure brand consistency across all touchpoints.

Skills

Brand positioning

Market research

Strategic writing

Campaign strategy

Client management

Job description

Job Title: Branding Manager / Brand Manager

Key Responsibilities

Brand Strategy & Market Entry

• Develop brand positioning, messaging frameworks, campaign platforms, and go-to-market strategies for clients entering or growing in the Philippines
• Conduct market research, competitor analysis, audience profiling, perception audits, and cultural localization studies
• Translate international or China-based brand directions into strategies that fit Filipino consumers
• Identify client business challenges and turn them into clear strategic direction
• Build full strategic decks from insight to execution recommendation

Integrated Marketing Planning

• Connect brand strategy to execution across events, PR, social media, OOH, digital ads, dealer activations, influencer marketing, and media partnerships
• Create campaign frameworks that guide creative, media, content, and event teams
• Help shape launch plans for automotive, tech, gaming, lifestyle, and consumer brands
• Ensure brand consistency across all touchpoints (showroom, mall activations, events, digital, outdoor, etc.)

Leadership & Execution

• Lead end-to-end branding projects across multiple accounts
• Brief and manage creative, content, and design teams
• Present strategies to clients (founders, CMOs, GMs)
• Manage timelines, revisions, and client relationships
• Support SOW creation and project scoping
• Mentor junior and mid-level staff

Qualifications

• 58 years experience in branding, strategy, or agency planning
• Must have strong agency-side experience (client handling + execution ownership)
• Strong experience in brand positioning, GTM, and campaign strategy
• Ability to independently lead client presentations
• Experience managing multiple accounts simultaneously
• Strong strategic writing and deck-building skills