Brand Strategy Lead — Growth & Campaigns

JS Unitrade Merchandise, Inc.; Eastern Manila District; On-site; PHP 800,000 - 1,100,000; Full time

Job summary

JS Unitrade Merchandise, Inc. is seeking a Brand Manager to shape our brand strategy, positioning, and long-term growth in the Philippine market.

You will lead cross-functional campaigns across digital, print, and events, while mentoring juniors and collaborating with sales and external agencies.

The role emphasizes ROI-driven budgeting, data-informed insights, and a unified brand voice across touchpoints to accelerate market share.

Qualifications

• 4 to 5 years of proven experience in brand management, product marketing, or a fast-paced marketing agency role.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).
• Proven track record of developing and executing marketing campaigns, product launches or brand activations.

Responsibilities

• Define long-term brand positioning, messaging, and visual identity for product lines.
• Architect and execute multi-channel campaigns (digital, social, print, events).
• Monitor industry trends and translate data into actionable strategies.
• Collaborate with Commercial teams (Trade Marketing, Sales, E-com) and external agencies to maintain a unified brand voice.
• Own the brand marketing budget and KPIs to optimize ROI.
• Produce weekly and monthly marketing activity reports (MANCOM monthly) and supplier briefings.
• Mentor juniors to grow knowledge and performance in brand management.

Skills

Brand Strategy

Campaign Management

Leadership

Analytics

Communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

MBA (plus)

Job description

JS Unitrade Merchandise, Inc. is seeking a Brand Manager to shape our brand strategy, positioning, and long-term growth in the Philippine market.

You will lead cross-functional campaigns across digital, print, and events, while mentoring juniors and collaborating with sales and external agencies.

The role emphasizes ROI-driven budgeting, data-informed insights, and a unified brand voice across touchpoints to accelerate market share.