Senior Brand & Consumer Strategy Manager

Rising Red Dragon Import Export Corp.; Quezon City; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Rising Red Dragon Import Export Corp. in the Philippines seeks a Brand & Consumer Strategy Manager to grow brands through consumer insights, market analysis and portfolio planning. You will steer strategic direction for marketing and align initiatives with business goals, collaborating with Sales to strengthen brand equity.

Lead integrated marketing planning, guide new product development, and drive ROI with data-driven decisions in a fast-moving consumer environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5–8 years in brand management or related commercial roles.
• Experience in FMCG or fast-moving consumer goods.
• Experience managing brands and developing integrated marketing plans.

Responsibilities

• Brand Strategy & Portfolio Management
• Consumer, Market & Competitive Insights
• Integrated Marketing Planning
• Innovation & New Product Development
• Marketing Performance & ROI
• Cross-Functional Leadership

Skills

Brand strategy

Consumer insights

Marketing planning

Market analysis

Commercial acumen

Product/portfolio management

Project management

Data interpretation

Presentation

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Job description

Rising Red Dragon Import Export Corp. in the Philippines seeks a Brand & Consumer Strategy Manager to grow brands through consumer insights, market analysis and portfolio planning. You will steer strategic direction for marketing and align initiatives with business goals, collaborating with Sales to strengthen brand equity.

Lead integrated marketing planning, guide new product development, and drive ROI with data-driven decisions in a fast-moving consumer environment.