Brand Executive

Philippine Dragon Media Network Corp.; Makati; On-site; PHP 540,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Job summary

Philippine Dragon Media Network Corp. in Makati is seeking a Branding Executive to lead brand strategy, market entry plans, and channel alignment. Hybrid work arrangement expected, with involvement across automotive, tech, FMCG, lifestyle, and gaming brands.

You will shape brand positioning, conduct research, coordinate with creative teams, and ensure consistent messaging across touchpoints, while translating insights into strategic direction for clients.

Qualifications

• 3–5 years experience in branding, marketing, advertising, or agency planning.
• Strong experience working with clients and managing revisions.
• Strong deck writing and storytelling ability.
• Understanding of brand strategy frameworks.
• Ability to translate research into insights and strategic direction.

Responsibilities

• Brand Strategy & Market Entry: Develop brand positioning, messaging frameworks, and campaign platforms.
• Integrated Marketing Planning Support: Connect brand strategy to execution channels across social, PR, digital, events, and retail activations.
• Execution Ownership: Own sections of brand strategy decks and coordinate briefs for design, content, and activation teams; manage client feedback and revisions; support GTM planning and campaign rollout.

Skills

Branding

Marketing

Advertising

Agency planning

Client management

Deck writing

Storytelling

Brand strategy

Market research

Education

Bachelor's degree

Job description

Hybrid - Makati 3-5 Yrs Exp Bachelor Full-time

Job Description

Employee Recognition and Rewards

Employee Recognition Program, Holiday Gifts

Government Mandated Benefits

Insurance Health & Wellness

HMO

Others

Company Social Events

Professional Development

Professional Development

Job Title: Branding Executive

Key Responsibilities

Brand Strategy & Market Entry

• Support development of brand positioning, messaging frameworks, and campaign platforms
• Conduct market research, competitor analysis, audience profiling, and perception audits
• Support cultural localization strategies for international or China-based brands entering PH
• Help translate business challenges into structured strategic insights

Integrated Marketing Planning Support

• Assist in connecting brand strategy to execution channels (social, PR, digital, events, retail activations)
• Support campaign frameworks for launch plans across automotive, tech, FMCG, lifestyle, and gaming brands
• Ensure consistency of messaging across different touchpoints

Execution Ownership

• Own sections of brand strategy decks (insights, narrative, or channel strategy parts)
• Coordinate creative briefs for design, content, and activation teams
• Manage client feedback, revisions, and updates
• Support GTM planning and campaign rollout execution
• Assist in SOW development and scoping discussions

Qualifications

• 3–5 years experience in branding, marketing, advertising, or agency planning
• Strong experience working with clients and managing revisions
• Strong deck writing and storytelling ability
• Understanding of brand strategy frameworks
• Ability to translate research into insights and strategic direction

Sales and Marketing Business Intelligence Branding Relationship Building Multimedia Customer Relationship Management Market Research Business Analysis Advertising Brand Marketing Campaigns Customer Retention Media Operation Marketing Administration

HR Assistant Philippine Dragon Media Network Corp.

Working Location