Brand Strategy & Activation Lead (Hybrid)

Philippine Dragon Media Network Corp.

Makati

Hybrid

PHP 540,000 - 900,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Job summary

Philippine Dragon Media Network Corp. in Makati is seeking a Branding Executive to lead brand strategy, market entry plans, and channel alignment. Hybrid work arrangement expected, with involvement across automotive, tech, FMCG, lifestyle, and gaming brands.

You will shape brand positioning, conduct research, coordinate with creative teams, and ensure consistent messaging across touchpoints, while translating insights into strategic direction for clients.

Qualifications

3–5 years experience in branding, marketing, advertising, or agency planning.
Strong experience working with clients and managing revisions.
Strong deck writing and storytelling ability.
Understanding of brand strategy frameworks.
Ability to translate research into insights and strategic direction.

Responsibilities

Brand Strategy & Market Entry: Develop brand positioning, messaging frameworks, and campaign platforms.
Integrated Marketing Planning Support: Connect brand strategy to execution channels across social, PR, digital, events, and retail activations.
Execution Ownership: Own sections of brand strategy decks and coordinate briefs for design, content, and activation teams; manage client feedback and revisions; support GTM planning and campaign rollout.