Brand Officer

NSJ Technologies Inc.; Quezon City; On-site; PHP 350,000 - 550,000; Full time

Job summary

NSJ Technologies Inc. is seeking a Brand Officer in the Philippines to lead branding initiatives, develop marketing plans, and create engaging brand experiences. You will collaborate with the marketing team and support business units in strengthening product marketing through branding.

The role emphasizes creativity, market insights, and strong communication across English and Filipino, with occasional representation at events and ongoing brand monitoring.

Qualifications

• Bachelor's degree in marketing or related field.
• Excellent communication, verbal and writing skills.
• Experience in events management is not necessary but an advantage.

Responsibilities

• Develop brand guidelines that correspond to the brand's theme, style, and tone.
• Collaborate with the marketing team to assess project needs.
• Develop storyboards for storylines and graphics for campaigns.
• Identify opportunities from consumer and market trends.
• Prepare monthly brand performance reports for the Marketing Head.
• Collaborate with multimedia artists on branding messaging and design.
• Occasionally represent the brand at events.
• Demonstrate strong creative and problem-solving skills.
• Monitor online conversations to maintain a positive brand reputation.
• Drive product development of marketing tools and assets.

Skills

Brand marketing

Graphic design

Copywriting

Content creation

Communication

English

Filipino

Time management

Analytical skills

Market research

Brand positioning

Multitasking

Attention to detail

Customer-oriented

Organizational abilities

Education

Bachelor's degree in marketing/related field

Job description

POSITION PURPOSE

The Brand Officer leads the implementation of institutional projects. The officer creates brand marketing plans for which he/she executes directly with support groups. He/She will develop and utilize platforms to nurture brand engagement with customers and build affinity and loyalty. The officer shall also support business unit counterparts to strengthen product marketing initiatives through branding.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

1. Develop brand guidelines that corresponds to the theme, style, and tone of the brand.
2. Collaborates with the marketing team to assess the needs of a particular project or campaign.
3. Develops storyboards to map out storylines and graphics to go along with projects and campaigns planned.
4. Identifies opportunity areas for development based on consumer and market trends.
5. Prepare monthly reports on brand performance metrics and present findings to the Marketing Head.
6. Collaborates with multimedia artists and digital brand officer in terms of brand messaging, design, and creative execution through various communication vehicles.
7. Occasionally represents the brand section at events.
8. Strong creative and problem-solving skills.
9. Monitoring online conversations and reviews to maintain a positive brand reputation.
10. Drives product development of marketing tools and assets.

QUALIFICATIONS

EXPERIENCE:

• Bachelor's degree in marketing, advertising, communications, digital media, or any related field
• Excellent communication, verbal and writing skills
• Experience in the events management industry is not necessary but an advantage.

REQUIRED KNOWLEDGE:

• Proficiency in creative skills such as graphic design, copywriting, and content creation is valuable for developing compelling brand visuals and messaging across digital platforms.
• Strong analytical skills are necessary for interpreting data and optimizing branding strategies based on insights and trends.
• With strong skills in market research and analysis to identify consumer trends, competitors, and opportunities for brand growth.
• Multi-tasking and time-management skills, with the ability to prioritize tasks and meet deadlines.

SKILLS/ABILITIES:

• Positive attitude, attention to detail, and customer-oriented with good organizational abilities
• Communication and Proficiency in English and Filipino
• Time and skills management
• Advertising and Brand Positioning