Product Officer

Unilab, Inc.; Mandaluyong; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Unilab, Inc. is seeking a seasoned Marketing professional to support brand strategy, program development, and market insights in a fast-moving FMCG environment.

You will analyze brand performance, consumer trends, and competitive activity to inform strategy, and collaborate with Commercial, Sales, Supply Chain, and agencies to deliver impactful campaigns. The role requires a Bachelor’s degree and 3–6 years in Brand Management, with strong communication, analytical skills, and a track record in

Qualifications

• Bachelor’s degree in a 4-year course, preferably in Business Administration, Management, Marketing, Economics, or a related discipline.
• 3-6 years of relevant work experience in Brand Management
• With relevant experience in the FMCG industry, preferably within the Beauty and Personal Care category.
• Strong communication and interpersonal skills, with the ability to effectively engage and influence stakeholders.
• Strong analytical and strategic thinking skills, with the ability to translate consumer, market, sales, and competitive insights into actionable business and marketing strategies.
• Solid expertise in brand management, integrated marketing, consumer insights, innovation, and campaign development across ATL, digital, e-commerce, and trade channels.
• Strong stakeholder management and collaboration skills, with the ability to work effectively with Commercial, Supply Chain, agencies, and other cross-functional business partners.
• Demonstrated ability to manage multiple priorities, work in a fast-paced environment, and deliver results.

Responsibilities

• Supports the Brand Lead in developing marketing strategies, engagement briefs, marketing and business plans, and other strategic initiatives.
• Gathers and analyzes relevant brand, market, consumer, sales, and competitive insights to identify performance drivers, issues, and growth opportunities.
• Contributes to the development of strategies that strengthen brand positioning and drive business growth.
• Supports the development and execution of assigned marketing programs from planning through implementation and evaluation.
• Defines clear program objectives and success measures, ensuring timely and quality execution.
• Develops and executes innovative marketing concepts and initiatives under the guidance of the Brand Lead.
• Monitors the performance of marketing programs and recommends improvements based on results, consumer feedback, market developments, and business needs.
• Evaluates program effectiveness and identifies opportunities to optimize execution and maximize impact.
• Ensures assigned programs remain aligned with brand objectives and evolving market and consumer needs.
• Analyzes consumer needs, behaviors, expectations, and market trends to identify opportunities for brand growth.
• Identifies untapped consumer needs and translates insights into actionable marketing and business initiatives.
• Supports the identification of innovation opportunities that enhance product relevance and strengthen market positioning.
• Supports the management of marketing budgets and resources for assigned programs.
• Reviews program plans and expenditures to identify opportunities for cost efficiency.
• Monitors the effectiveness and business returns of marketing programs and recommends actions to maximize investment.
• Coordinates with key stakeholders to ensure alignment and effective execution of marketing initiatives.
• Collaborates with Commercial, Sales, Supply Chain, agencies, and other business partners to deliver marketing programs and achieve business objectives.

Job description

• Supports the Brand Lead in developing marketing strategies, engagement briefs, marketing and business plans, and other strategic initiatives.
• Gathers and analyzes relevant brand, market, consumer, sales, and competitive insights to identify performance drivers, issues, and growth opportunities.
• Contributes to the development of strategies that strengthen brand positioning and drive business growth.

Marketing Strategy Development

• Supports the Brand Lead in developing marketing strategies, engagement briefs, marketing and business plans, and other strategic initiatives.
• Gathers and analyzes relevant brand, market, consumer, sales, and competitive insights to identify performance drivers, issues, and growth opportunities.
• Contributes to the development of strategies that strengthen brand positioning and drive business growth.

Marketing Program Development & Execution

• Supports the development and execution of assigned marketing programs from planning through implementation and evaluation.
• Defines clear program objectives and success measures, ensuring timely and quality execution.
• Develops and executes innovative marketing concepts and initiatives under the guidance of the Brand Lead.

Program Monitoring & Continuous Improvement

• Monitors the performance of marketing programs and recommends improvements based on results, consumer feedback, market developments, and business needs.
• Evaluates program effectiveness and identifies opportunities to optimize execution and maximize impact.
• Ensures assigned programs remain aligned with brand objectives and evolving market and consumer needs.

Consumer & Market Insights

• Analyzes consumer needs, behaviors, expectations, and market trends to identify opportunities for brand growth.
• Identifies untapped consumer needs and translates insights into actionable marketing and business initiatives.
• Supports the identification of innovation opportunities that enhance product relevance and strengthen market positioning.

Marketing Investment & Effectiveness

• Supports the management of marketing budgets and resources for assigned programs.
• Reviews program plans and expenditures to identify opportunities for cost efficiency.
• Monitors the effectiveness and business returns of marketing programs and recommends actions to maximize investment.

Cross-functional Collaboration

• Coordinates with key stakeholders to ensure alignment and effective execution of marketing initiatives.
• Collaborates with Commercial, Sales, Supply Chain, agencies, and other business partners to deliver marketing programs and achieve business objectives.

Qualifications

• Bachelor’s degree in a 4-year course, preferably in Business Administration, Management, Marketing, Economics, or a related discipline.
• 3-6 years of relevant work experience in Brand Management
• With relevant experience in the FMCG industry, preferably within the Beauty and Personal Care category.
• Strong communication and interpersonal skills, with the ability to effectively engage and influence stakeholders.
• Strong analytical and strategic thinking skills, with the ability to translate consumer, market, sales, and competitive insights into actionable business and marketing strategies.
• Solid expertise in brand management, integrated marketing, consumer insights, innovation, and campaign development across ATL, digital, e-commerce, and trade channels.
• Strong stakeholder management and collaboration skills, with the ability to work effectively with Commercial, Supply Chain, agencies, and other cross-functional business partners.
• Demonstrated ability to manage multiple priorities, work in a fast-paced environment, and deliver results.