Brand Officer (Retail)

PM Consulting; Metro Manila; On-site; PHP 260,000 - 420,000; Full time

Job summary

PM Consulting is seeking a highly organized Brand Officer to support branding initiatives across multiple platforms in Metro Manila. The role centers on maintaining brand identity, boosting awareness, and collaborating with internal teams and external partners to raise brand awareness.

You will plan and implement branding campaigns, ensure materials follow standards, develop content for digital and traditional channels, and assist with brand activations and events.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related discipline.
• 1–3 years of branding/marketing experience or similar roles.
• Strong interpersonal, communication, and coordination skills.
• Creative thinker with excellent attention to detail.
• Knowledge of digital marketing and social media platforms.

Responsibilities

• Assist in planning and implementing branding campaigns and marketing programs.
• Ensure all marketing materials and communications follow established brand standards.
• Collaborate with creative, sales, and operations teams on brand-related activities.
• Support development of content for both digital and traditional marketing channels.
• Track brand performance and gather market and consumer insights.
• Help organize and manage promotional materials and branding assets.
• Provide support for brand activations, events, and product launches.
• Conduct competitor analysis and basic market research.

Skills

Communication skills

Creative thinking

Digital marketing

Social media

Interpersonal skills

Coordination

Education

Bachelor’s degree in Marketing/Communications/Business Administration

Job description

We are seeking a highly organized and creative Brand Officer to assist in implementing branding initiatives across multiple platforms. The position plays a key role in maintaining brand identity, supporting marketing efforts, and collaborating with both internal departments and external partners to enhance overall brand awareness.

Key Duties and Responsibilities

• Assist in the planning and implementation of branding campaigns and marketing programs
• Ensure all marketing materials and communications follow established brand standards
• Work closely with the creative, sales, and operations teams on brand-related activities
• Support the development of content for both digital and traditional marketing channels
• Track brand performance and collect relevant market and consumer insights
• Help organize and manage promotional materials and branding assets
• Provide support for brand activations, events, and product launch activities
• Conduct competitor analysis and basic market research

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline
• With at least 1–3 years of experience in branding, marketing, or similar roles
• Strong interpersonal, communication, and coordination skills
• Creative thinker with excellent attention to detail
• Knowledgeable in digital marketing and social media platforms
• Able to work efficiently in a dynamic and fast-paced environment