Brand & Media Lead - Advertising & Creative Strategy

East West Banking Corporation; Philippines; Hybrid; PHP 1,500,000 - 2,100,000; Full time

Job summary

East West Banking Corporation (EastWest) in Taguig is seeking a Lead for Advertising, Media and Creative Agency to join our Marketing and Cash Management Team. The role focuses on brand alignment, campaign management, and development of briefs across corporate banking, wealth management, and trust products.

The position is hybrid, offering collaboration with industry experts and opportunities for career growth.

Qualifications

• Review materials to ensure alignment with brand standards and guidelines.
• Develop briefs for corporate banking, wealth management, FI distribution and trust products/promotions.
• Execute effective media plans for product teams to achieve business targets.

Responsibilities

• Review materials to ensure alignment/compliance with brand standards and guidelines.
• Manage projects/campaigns for brand awareness and relevance, such as brand refresh and sponsorship activities.
• Develop creative, research, and media briefs for corporate banking, wealth management, FI distribution, and trust products/promotions.
• Execute effective media plans for product teams, including deposits and channels, to achieve business targets.
• Manage suppliers through accreditation, performance evaluation, and rationalization.

Skills

Advertising

Brand management

Project management

Digital marketing

Media planning

Education

Bachelor's degree in Marketing or Communications

Job description

East West Banking Corporation (EastWest) in Taguig is seeking a Lead for Advertising, Media and Creative Agency to join our Marketing and Cash Management Team. The role focuses on brand alignment, campaign management, and development of briefs across corporate banking, wealth management, and trust products.

The position is hybrid, offering collaboration with industry experts and opportunities for career growth.