Head of Content Studio & Brand Storytelling

East West Banking Corporation; Pateros; On-site; PHP 1,800,000 - 2,700,000; Full time

Job summary

East West Banking Corporation in Taguig is seeking a Content Studio Head to lead content strategy, production, and storytelling across digital and customer engagement channels. You will oversee a multidisciplinary team, external partners, and content governance to deliver high-quality, impactful content that strengthens the Bank's brand and relevance.

The role requires 8–10 years in content development with at least 5 years in leadership, strong expertise in editorial management, and a

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, Multimedia Arts, Advertising, or related field.
• 8–10 years in content development, digital media, marketing communications, or related areas; 5+ years in leadership.

Responsibilities

• Lead Bank's content strategy and editorial direction across digital and social channels.
• Oversee end-to-end multimedia content production, including videos, campaigns, and website content.
• Drive customer-centric brand storytelling to strengthen purpose, culture, and reputation.
• Optimize distribution using insights, metrics, and cross-functional collaboration.
• Mentor and develop a multidisciplinary content team; establish standards and workflows.
• Manage content production budgets, vendors, and external partners; ensure quality and compliance.

Skills

Content strategy

Editorial management

Leadership

Budget management

Digital media

Education

Bachelor's degree in Communications or related field

Job description

East West Banking Corporation in Taguig is seeking a Content Studio Head to lead content strategy, production, and storytelling across digital and customer engagement channels. You will oversee a multidisciplinary team, external partners, and content governance to deliver high-quality, impactful content that strengthens the Bank's brand and relevance.

The role requires 8–10 years in content development with at least 5 years in leadership, strong expertise in editorial management, and a