Marketing, Brand/Advertising/Copywriting Officer

East West Banking Corporation; Philippines; Hybrid; PHP 1,500,000 - 2,100,000; Full time

Job summary

East West Banking Corporation (EastWest) in Taguig is seeking a Lead for Advertising, Media and Creative Agency to join our Marketing and Cash Management Team. The role focuses on brand alignment, campaign management, and development of briefs across corporate banking, wealth management, and trust products.

The position is hybrid, offering collaboration with industry experts and opportunities for career growth.

Qualifications

• Review materials to ensure alignment with brand standards and guidelines.
• Develop briefs for corporate banking, wealth management, FI distribution and trust products/promotions.
• Execute effective media plans for product teams to achieve business targets.

Responsibilities

• Review materials to ensure alignment/compliance with brand standards and guidelines.
• Manage projects/campaigns for brand awareness and relevance, such as brand refresh and sponsorship activities.
• Develop creative, research, and media briefs for corporate banking, wealth management, FI distribution, and trust products/promotions.
• Execute effective media plans for product teams, including deposits and channels, to achieve business targets.
• Manage suppliers through accreditation, performance evaluation, and rationalization.

Skills

Advertising

Brand management

Project management

Digital marketing

Media planning

Education

Bachelor's degree in Marketing or Communications

Job description

Locations: Taguig

Corporate Title: Junior Officer to Senior Assistant Manager

Work Arrangement: Hybrid

About The Job

Our Marketing and Cash Management Team is looking for experienced professionals to join us in Taguig for the role of Lead for Advertising, Media and Creative Agency.

East West Banking Corporation (EastWest) is one of the largest universal banks in the Philippines, and is committed to continuously invest in people and in process, product, and service enhancements, and embrace new ideas to enhance the EastWest experience. We empower our employees to drive their careers and are committed to provide the runway for them to grow. We value teamwork and individual initiative. Join us and be part of a highly engaged team, and a workplace that promotes development and goal attainment. Whether you're just starting out, or already a seasoned professional, EastWest can help you unleash your potential, and bridge the gap between dream to success.

What The Role Will Entail

• Review materials to ensure alignment/compliance with brand standards and guidelines, and manage trademark inventory for brand marks ownership.
• Manage projects/campaigns for brand awareness and relevance, such as brand refresh and sponsorship activities.
• Develop creative, research, and media briefs for corporate banking, wealth management, FI distribution, and trust products/promotions.
• Execute effective media plans for product teams, including deposits and channels, to achieve business targets.
• Manage suppliers through accreditation, performance evaluation, and rationalization.

What We're Looking For

• Holder of Bachelor's Degree in Marketing, Communication or any related field
• At least 5 years experience in Brand, Marketing or Corporate Communications, preferably gained from the Banking and Finance industry
• Advanced proficiency in Advertising is a prerequisite.
• Demonstration of advanced Marketing acumen, encompassing comprehensive understanding and adept application of marketing vocabulary, tools, strategies, channels, and methodologies.
• Proficiency in Project Management is required, along with proficiency in Media Planning and Digital Marketing

What You Can Expect From Joining Our Team

• Career development and training opportunities
• Competitive salary package and benefits
• Performance-based incentives and recognition programs to reward high-performing individuals
• Opportunity to work with industry experts and be mentored by them
• Defined career progression paths to guide you in your professional growth