Brand Manager

Fanbi Food, Inc.; Pasig; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Fanbi Food Inc. seeks a Brand Manager to lead the development and execution of brand strategies across all channels, campaigns, products, branches and touchpoints.

You will standardize brand positioning, messaging and visual identity, manage advertising, digital marketing, PR and in-branch campaigns, and coordinate with agencies, designers and suppliers to deliver consistent branding and measured results.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field.
• At least 3-5 years of experience in brand management, marketing, advertising, or a related role.
• Experience developing and executing integrated marketing campaigns.
• Strong understanding of branding, customer behavior, digital marketing, and market research.
• Experience managing budgets, agencies, suppliers, and multiple projects.
• Proficiency in Microsoft Office, marketing analytics platforms, and project-management tools.
• Experience in F&B is an advantage.

Responsibilities

• Develop and execute annual brand strategies and marketing plans aligned with company objectives.
• Establish and maintain clear brand positioning, identity, messaging, and visual standards.
• Plan and manage advertising, promotional, digital, social-media, public-relations, and in-branch campaigns.
• Prepare creative briefs and coordinate with internal teams, agencies, designers, content creators, and suppliers.
• Ensure all marketing materials and customer touchpoints follow approved brand guidelines.
• Conduct market research and monitor customer preferences, industry trends, and competitor activities.
• Analyze sales, campaign, customer, and market data to identify opportunities and recommend improvements.
• Develop product launches, seasonal promotions, partnerships, and customer-engagement initiatives.
• Manage the brand marketing budget and ensure resources are used effectively.
• Monitor campaign performance and prepare regular reports on results and return on investment.

Skills

Brand management

Digital marketing

Marketing analytics

Budget management

Project management

Agency management

MS Office

Education

Bachelor's degree in Marketing or related field

Tools

Marketing analytics platforms

Project-management tools

MS Office

Job description

The Brand Manager is responsible for developing, implementing, and managing strategies that strengthen the company's brand, increase customer awareness, and support business growth. This role ensures consistent brand positioning and messaging across all marketing channels, campaigns, products, branches, and customer touchpoints.

Key responsibilities

Develop and execute annual brand strategies and marketing plans aligned with company objectives.

Establish and maintain clear brand positioning, identity, messaging, and visual standards.

Plan and manage advertising, promotional, digital, social-media, public-relations, and in-branch campaigns.

Prepare creative briefs and coordinate with internal teams, agencies, designers, content creators, and suppliers.

Ensure all marketing materials and customer touchpoints follow approved brand guidelines.

Conduct market research and monitor customer preferences, industry trends, and competitor activities.

Analyze sales, campaign, customer, and market data to identify opportunities and recommend improvements.

Develop product launches, seasonal promotions, partnerships, and customer-engagement initiatives.

Manage the brand marketing budget and ensure resources are used effectively.

Monitor campaign performance and prepare regular reports on results and return on investment.

About you

Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field.

At least 3-5 years of experience in brand management, marketing, advertising, or a related role.

Experience developing and executing integrated marketing campaigns.

Strong understanding of branding, customer behavior, digital marketing, and market research.

Experience managing budgets, agencies, suppliers, and multiple projects.

Proficiency in Microsoft Office, marketing analytics platforms, and project-management tools.

Experience in F&B is an advantage.

About us

Fanbi Food Inc. is a growing restaurant company looking for a strategic, commercially minded Brand Manager passionate about the restaurant industry.