Brand Manager (Feminine Protection)

JS Unitrade Merchandise, Inc.; Cebu City; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

JS Unitrade Merchandise, Inc. is seeking a Brand Manager to support growth in assigned product categories. This role drives end-to-end planning, execution, and evaluation of marketing initiatives, including product development, pricing, channel expansion, and activations both on-ground and digital.

The role requires deep experience in brand marketing within FMCG, strong project management, and the ability to lead campaigns with cross-functional teams to deliver on-time and on-budget results.

Qualifications

• Min. 5 years of progressive experience in brand marketing (FMCG preferred).
• Proven ability to manage multiple campaigns from concept to execution within budget.
• Strong cross-functional collaboration and project management skills.
• Experience with product launches and brand activations.

Responsibilities

• Develop and implement annual brand plans with the Group Product Manager.
• Lead integrated marketing campaigns and ensure brand consistency across ATL and BTL materials.
• Analyze market trends, consumer insights, and ROI of campaigns.
• Coordinate with Sales, E-commerce, CCSD, Supply Chain and Procurement teams; manage external agencies.
• Provide updates during marketing huddles and management reviews.

Skills

Brand marketing

FMCG

Campaign launches

Activation planning

Budget management

Project management

Job description

Role Description

We are looking for a Brand Manager to support the Group Product Manager in driving business growth and market share for assigned product categories. This role is responsible for end-to-end planning, execution, and evaluation of key marketing initiatives, including product and packaging development, pricing, channel expansion, advertising, PR, influencer marketing, and both on-ground and digital activations.

Key Responsibilities:

Brand Strategy & Execution

• Partner with the Group Product Manager to develop and implement annual brand plans
• Lead the execution of integrated marketing campaigns aligned with brand strategies
• Manage the development of ATL and BTL materials, ensuring brand consistency
• Analyze market trends, consumer insights, and competitor activities to optimize performance
• Monitor campaign results, evaluate ROI, and identify areas for improvement
• Prepare and secure approvals for promotional work plans, briefs, and presentations
• Manage the Advertising & Promotions (A&P) budget effectively

Cross-Functional Collaboration

• Work closely with Sales, E-commerce, CCSD, Supply Chain, and Procurement teams; including external agency partners
• Align data and insights with Business Intelligence and external research partners (e.g., Kantar)
• Collaborate with Innovation teams to ensure timely product development
• Coordinate with Finance and Admin teams for billing and payment processes

Reporting

• Provide regular updates during marketing huddles and business reviews
• Present marketing activities update to management

Qualifications

• Min. 5 years of progressive experience in brand marketing, preferably within FMCG
• Skilled in overseeing multiple projects simultaneously, including campaign launches and activation planning, ensuring on-time and seamless execution and within approved budget
• Well-versed project management, new product development and integrated communications management
• Proven track record of developing and executing successful marketing campaigns, product launches and/or brand activation