Brand Marketing Lead/ Supervisor

Potato Corner; Parañaque; On-site; PHP 900,000 - 1,700,000; Full time

Job summary

Potato Corner is seeking a dynamic Brand Marketing Lead to translate business objectives into compelling brand strategies and marketing initiatives. The role drives brand positioning, market awareness, and growth through integrated campaigns across digital, in-store, and beyond.

The ideal candidate combines strategic thinking with creativity, agility, and adaptability to evolving consumer behavior and priorities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Strong strategic and analytical thinking with the ability to translate insights into actionable marketing initiatives.
• Experience in brand marketing, integrated campaigns, or brand management.
• Proven ability to manage multiple priorities and cross-functional collaboration.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and execute brand strategies aligned with business objectives and target markets.
• Lead planning, execution, and evaluation of integrated marketing campaigns across digital, social, in-store, and other channels.
• Analyze market trends and consumer behavior to inform data-driven marketing decisions.
• Assess business challenges and develop practical, innovative solutions.
• Collaborate with Operations, Sales, and Product Development to ensure brand consistency.
• Monitor campaign performance and optimize based on ROI and impact.
• Respond to market shifts and maintain quality of initiatives while adapting as needed.
• Oversee marketing timelines, resources, and budgets to meet objectives.
• Guide internal teams and external partners to deliver impactful brand initiatives.

Skills

Strategic thinking

Analytical skills

Campaign management

Project management

Stakeholder management

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

We are looking for a dynamic and results-driven Brand Marketing Lead to drive brand strategy, marketing initiatives, and consumer engagement. This role will be responsible for translating business objectives into effective marketing strategies that strengthen brand positioning, increase market awareness, and support business growth.

The ideal candidate combines strong strategic and critical thinking skills with creativity, agility, and adaptability to navigate changing market conditions, evolving consumer behavior, and business priorities.

Key Responsibilities:

• Brand Strategy and Development: Develop and execute brand strategies aligned with business objectives, brand positioning, and target market needs.
• Campaign Management: Lead the planning, execution, and evaluation of integrated marketing campaigns across digital, social media, in-store, and other relevant channels.
• Market and Consumer Insights: Analyze market trends, competitor activities, and consumer behavior to identify opportunities and recommend data-driven marketing strategies.
• Critical Thinking and Problem-Solving: Assess business challenges, evaluate alternatives, and develop practical, innovative solutions that drive measurable results.
• Cross-Functional Collaboration: Partner with Operations, Sales, Product Development, and other stakeholders to ensure consistent brand execution and alignment with business goals.
• Performance Monitoring: Track campaign effectiveness and key marketing metrics, using insights to optimize strategies, improve return on investment, and maximize brand impact.
• Agility and Adaptability: Respond effectively to shifting priorities, emerging trends, and changing business requirements while maintaining the quality and consistency of marketing initiatives.
• Project and Budget Management: Oversee marketing timelines, resources, and budgets to ensure efficient execution and delivery of agreed objectives.
• Team Leadership: Guide and collaborate with internal teams and external partners to deliver impactful brand initiatives and foster continuous improvement.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Relevant experience in brand marketing, integrated marketing campaigns, or brand management, preferably in the retail, food service, restaurant, or FMCG industry.
• Strong critical thinking, analytical, and strategic problem-solving skills.
• Demonstrated agility and adaptability in managing multiple priorities and responding to fast-changing business environments.
• Excellent project management, communication, and stakeholder management skills.
• Ability to translate consumer and market insights into actionable marketing strategies.
• Strong understanding of digital marketing, social media platforms, brand development, and campaign performance measurement.
• Proven ability to work collaboratively across functions and manage projects from conceptualization to execution.

What We’re Looking For:

We are looking for someone who can think strategically, act decisively, and adapt quickly. The ideal candidate is comfortable navigating ambiguity, challenges conventional approaches when necessary, and balances creative thinking with sound business judgment to deliver meaningful brand and business outcomes.