Brand Management Role

Matimco, Inc.; Caloocan; Vor Ort; PHP 600.000 - 1.000.000; Vollzeit

Zusammenfassung

Matimco, Inc. is seeking a creative Brand Manager to develop and execute brand strategies that strengthen identity and market position. You will oversee campaigns, content, and materials, driving data-driven improvements across channels.

Join a collaborative team where you will lead brand research, insights, and a team of brand specialists to ensure consistent brand execution and growth in a dynamic market.

Qualifikationen

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in brand management.
• Strong understanding of brand strategy, positioning, and development.
• Proficiency in market research, consumer insights, and brand analytics.
• Excellent communication and interpersonal skills to collaborate with cross-functional teams.

Aufgaben

• Develop and implement effective brand strategies to strengthen our brand identity and position in the market.
• Oversee the creation of impactful brand campaigns, content, and marketing materials.
• Monitor and analyse brand performance, making data-driven recommendations to optimise brand initiatives.
• Collaborate cross-functionally with teams such as Product, Sales, and Creative to ensure brand consistency.
• Stay abreast of industry trends and competitor activities to identify opportunities for brand growth.
• Lead brand research, including market analysis and customer insights, to inform strategic decision-making.
• Manage and mentor a team of brand specialists to drive brand excellence.

Kenntnisse

Brand strategy

Brand analytics

Communication

Interpersonal skills

Market research

Ausbildung

Bachelor's degree in Marketing/Communications

Jobbeschreibung

Our company is seeking a qualified and creative individual to join our dynamic Marketing team in a Brand Management role. The successful candidate will support brand development, marketing initiatives, and brand consistency across various channels, helping strengthen brand awareness and contribute to the company’s overall marketing objectives. This role is ideal for individuals looking to gain experience and grow their careers in brand management and marketing.

What you'll be doing

• Develop and implement effective brand strategies to strengthen our brand identity and position in the market
• Oversee the creation of impactful brand campaigns, content, and marketing materials
• Monitor and analyse brand performance, making data-driven recommendations to optimise brand initiatives
• Collaborate cross-functionally with teams such as Product, Sales, and Creative to ensure brand consistency
• Stay abreast of industry trends and competitor activities to identify opportunities for brand growth
• Lead brand research, including market analysis and customer insights, to inform strategic decision-making
• Manage and mentor a team of brand specialists to drive brand excellence

What we're looking for

• Minimum 5 years of experience in brand management
• Strong understanding of brand strategy, positioning, and development
• Proven track record of delivering successful, measurable brand campaigns
• Excellent communication and interpersonal skills to collaborate with cross-functional teams
• Data-driven mindset and the ability to translate insights into actionable brand strategies
• Proficiency in market research, consumer insights, and brand analytics
• Bachelor's degree in Marketing, Communications, or a related field