Brand Marketing Manager

SOUTHERN UNICOAST INNOVENTURE CORPORATION; Mandaue; Vor Ort; PHP 600.000 - 1.100.000; Vollzeit

Zusammenfassung

SOUTHERN UNICOAST INNOVENTURE CORPORATION in the Philippines seeks a Marketing Manager to lead integrated marketing strategies that raise brand awareness, engage customers, and drive business growth.

You will oversee brand management, campaigns, digital marketing, events, budgets, and analytics; mentoring a team and collaborating with sales and external partners to maximize ROI in a fast-paced environment. Experience in FMCG or related industries is preferred.

Qualifikationen

• Strong analytical, data-driven decision making.
• Proven ability to manage marketing projects and campaigns.
• Excellent leadership and team mentoring capabilities.
• Excellent communication and presentation skills.
• Proficiency with digital marketing tools and platforms.

Aufgaben

• Develop and implement comprehensive marketing plans aligned with company objectives.
• Manage brand positioning, product launches, and promotional activities.
• Oversee digital marketing initiatives including social media, website, email marketing, and online advertising.
• Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.
• Coordinate with sales, operations, and external partners to ensure campaign execution.
• Manage marketing budgets and monitor performance to maximize ROI.
• Lead creation of marketing materials, content, and promotional assets.
• Organize trade shows, events, product activations, and other activities.
• Monitor and report on key marketing metrics and business results.
• Supervise and mentor marketing team members.

Kenntnisse

Analytical

Project management

Leadership

Ausbildung

Bachelor's degree in Marketing or related field

Jobbeschreibung

We are seeking a dynamic and results-driven Marketing Manager to lead and execute marketing strategies that enhance brand awareness, drive customer engagement, and support business growth. The ideal candidate will have strong leadership skills, creativity, and experience in both traditional and digital marketing.

Key Responsibilities

• Develop and implement comprehensive marketing plans and campaigns aligned with company objectives.

• Manage brand positioning, product launches, and promotional activities.

• Oversee digital marketing initiatives including social media, website, email marketing, and online advertising.

• Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.

• Coordinate with sales, operations, and external partners to ensure effective campaign execution.

• Manage marketing budgets and monitor campaign performance to maximize ROI.

• Lead the creation of marketing materials, content, and promotional assets.

• Organize trade shows, events, product activations, and other marketing activities.

• Monitor and report on key marketing metrics and business results.

• Supervise and mentor marketing team members.

Qualifications

• Bachelor's degree in marketing, Business Administration, Communications, or related field.

• Minimum of 3-5 years of marketing experience, preferably in FMCG, retail, food manufacturing, or related industries.

• Proven experience in brand management, digital marketing, and campaign execution.

• Strong analytical, project management, and leadership skills.

• Proficiency in marketing tools, social media platforms, and data analytics.

• Excellent communication, presentation, and interpersonal skills.

• Ability to work in a fast-paced and results-oriented environment.