Brand Manager | Retail

PM Consulting; Metro Manila; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

PM Consulting in the Philippines is seeking a strategic and results-driven Brand Manager to lead the overall brand direction and growth, developing brand strategies, driving marketing initiatives, and ensuring strong market positioning to achieve business objectives.

The ideal candidate has 5–8 years of experience in brand management or marketing, a bachelor’s degree in Marketing or related field, and a proven ability to manage end-to-end campaigns while guiding junior team members.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5–8 years of experience in brand management or marketing.
• Proven experience managing end-to-end brand campaigns.
• Strong strategic thinking and analytical skills.
• Excellent communication and leadership abilities.
• Experience in retail, consumer goods, or distribution industry is an advantage.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop and implement brand strategies aligned with business goals
• Lead planning and execution of integrated marketing campaigns
• Manage brand positioning, identity, and messaging consistency
• Analyze market trends, consumer behavior, and competitor activity
• Oversee product launches, promotions, and brand activations
• Collaborate with sales, creative, and product teams to drive brand growth
• Monitor brand performance and provide actionable insights
• Manage relationships with external agencies and partners
• Guide and mentor junior brand and marketing team members

Skills

Brand management

Marketing strategy

Leadership

Analytical skills

Communication

Campaign management

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

Job Summary

We are seeking a strategic and results-driven Brand Manager to lead the overall brand direction and growth. This role is responsible for developing brand strategies, driving marketing initiatives, and ensuring strong market positioning to achieve business objectives.

Key Responsibilities

• Develop and implement brand strategies aligned with business goals
• Lead planning and execution of integrated marketing campaigns
• Manage brand positioning, identity, and messaging consistency
• Analyze market trends, consumer behavior, and competitor activity
• Oversee product launches, promotions, and brand activations
• Collaborate with sales, creative, and product teams to drive brand growth
• Monitor brand performance and provide actionable insights
• Manage relationships with external agencies and partners
• Guide and mentor junior brand and marketing team members

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field
• At least 5-8 years of experience in brand management or marketing
• Proven experience handling end-to-end brand campaigns
• Strong strategic thinking and analytical skills
• Excellent communication and leadership abilities
• Experience in retail, consumer goods, or distribution industry is an advantage
• Ability to manage multiple projects in a fast-paced environment