Brand Manager

Palawan Group of Companies; Mandaluyong; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

Palawan Group of Companies in Mandaluyong, Philippines, seeks a Brand Manager to drive growth for digital products and services. You will shape brand strategy, enhance user engagement, and improve business performance through data-driven campaigns across channels.

The role demands strategic thinking, strong marketing expertise, and the ability to translate consumer insights into tangible results for product, GTM, and customer journeys.

Qualifications

• Minimum of 3 years of experience in Brand Management or related roles.
• Experience in FMCG, Technology, Telecommunications, Financial Services, FinTech, or Digital Products industries.
• Proven experience launching and managing marketing campaigns and growth initiatives.

Responsibilities

• Brand Strategy & Growth: develop and execute brand strategies to drive growth and outcomes.
• Product & Go-to-Market: lead GTM plans for new features, products, and experiences.
• Performance & Budget: monitor campaigns, manage budgets, and track KPIs.
• Cross-functional collaboration with Product, Innovation, Digital, and Commercial teams.
• Customer journey: enhance engagement and foster adoption through insights.

Skills

Brand Management

Trade Marketing

Product Marketing

Go-to-Market Execution

Budget Management

Performance Analytics

Stakeholder Management

Strategic Thinking

Communication Skills

Education

Bachelor's Degree in Marketing, Business Administration, Management, Communications, or related field

Job description

We are seeking a results-driven Brand Manager to lead brand growth, customer engagement, and business performance for our digital products and services. This role is responsible for developing and executing brand initiatives that drive user acquisition, increase transactions, improve customer retention, and strengthen overall brand equity.

The ideal candidate combines strong strategic thinking, marketing expertise, and commercial acumen to transform consumer insights into impactful business results.

Key Responsibilities

Brand Strategy & Growth

• Develop and execute brand strategies that support business objectives and drive sustainable growth.
• Lead initiatives designed to increase app usage, transaction frequency, customer acquisition, and retention.
• Ensure brand consistency across all customer touchpoints and campaigns.
• Serve as the brand custodian, safeguarding the brand's identity, positioning, and value proposition.

Product & Go-to-Market Execution

• Lead the development and execution of go-to-market plans for new features, products, and customer experiences.
• Work closely with Product, Innovation, Digital, and Commercial teams to deliver successful product launches and campaigns.
• Identify market opportunities and recommend initiatives that improve customer engagement and adoption.
• Conduct market analysis, consumer immersion, and competitive assessments to identify business opportunities.
• Champion customer-centric initiatives that enhance the customer journey and user experience.
• Translate consumer insights into actionable marketing and business strategies.

Performance & Budget Management

• Monitor and evaluate brand performance, campaign effectiveness, and key business metrics.
• Conduct post-campaign evaluations and recommend actions to achieve business targets.
• Manage advertising and promotional budgets to ensure optimal return on investment.
• Track performance against KPIs and business objectives.

Qualifications

Education

• Bachelor's Degree in Marketing, Business Administration, Management, Communications, or a related field.

Experience

• Minimum of 3 years of experience in Brand Management, Trade Marketing, Product Marketing, Product Development, or related roles.
• Experience within the FMCG, Technology, Telecommunications, Financial Services, FinTech, or Digital Products industries.
• Proven experience in launching and managing marketing campaigns and growth initiatives.
• Brand Management
• Marketing Strategy and Planning
• Product Marketing and Go-to-Market Execution
• Consumer Insights and Market Research
• Budget and Project Management
• Performance Analytics and Reporting
• Stakeholder Management
• Strategic Thinking and Problem Solving
• Excellent Communication and Presentation Skills

Why Join Us?

• Lead high-impact brand and growth initiatives.
• Influence customer experience and product adoption at scale.
• Collaborate with cross-functional teams in a fast-paced environment.
• Drive measurable business results through innovative marketing programs.
• Be part of a dynamic organization focused on growth, innovation, and customer excellence.