Brand Manager (Pooling)

Private Advertiser; Metro Manila; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Private Advertiser in the Philippines is seeking a strategic Brand Manager to lead growth for an established FMCG portfolio. You will own brand tactics, consumer insights, and communications planning, collaborating with cross-functional teams to drive performance.

The role emphasizes analytics, project management, and compliant execution of brand plans within local regulations. You will manage end-to-end campaigns, budget investments, and stakeholder communications to strengthen brand power and

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• At least 5 or more years of experience in brand management or brand marketing.
• Direct FMCG experience is highly preferred.
• Strong analytical skills with proficiency in Excel and market data tools.
• Exceptional project management and stakeholder communication in a fast-paced environment.

Responsibilities

• Support Brand Growth by implementing brand tactics online and offline.
• Conduct consumer immersions and develop Target Consumer Portraits.
• Collaborate with strategic business units to refine brand essence and vision.
• Monitor performance and generate actions to maintain or improve brand preference.
• Plan and execute marketing activities to strengthen brand power.

Skills

Brand management

Consumer insights

Project management

Stakeholder communication

Data analysis

Education

Bachelor's degree in Marketing/Business

Tools

MS Excel

Market data tools

Job description

We are looking for a strategic and results-driven Brand Manager who is passionate about building strong brands, understanding consumers, and delivering impactful marketing initiatives for an established FMCG product portfolio. This role is a launchpad for future brand leaders — you'll take ownership of key product segments while working closely with a Brand Manager to shape strategy and drive business growth

Key Responsibilities

• Support the delivery of Brand Growth by implementing brand tactics and activities both online and offline.

• Execute consumer immersions and other relevant insighting exercises; develop and update the Target Consumer Portrait.

• Work with strategic business units to refine brand essence and vision.

• Monitor performance on consumer and shopper preferences, generating actions to maintain or improve brand preference.

• Implement marketing activities to strengthen brand power.

• Effectively and efficiently manage investments for specific variants or activities.

• Lead teams through brand operational processes to deliver strong results, considering local regulations and nutrition guidelines.

• Manage end-to-end development of communication plans — from Opportunity, to Brief, to Campaign Planning/Execution, to Post-evals.

• Manage procurement and payment activities for the brand.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• At least 5 or more years of experience in brand management or brand marketing.

• Direct experience within the FMCG sector is highly preferred.

• Strong analytical skills with proficiency in MS Excel and market data tools; comfortable extracting commercial insights from data.

• Exceptional project management, stakeholder communication, and ability to thrive in a fast-paced environment.