Junior / Assistant Brand Manager

Medethix Inc; Mandaluyong; On-site; PHP 480,000 - 720,000; Full time

Job summary

Medethix Inc. in Manila is seeking a Junior/Assistant Brand Manager to translate brand objectives into actionable plans and coordinate cross-functional teams.

You will support campaign rollouts, manage influencer and PR activities, and ensure cohesive brand communication across channels while aligning with the Sales and Marketing Manager. You will contribute to strategic planning for multiple product categories, drive execution, and track performance to optimize campaigns.

Qualifications

• Bachelor's degree in Marketing or related field is required.
• At least 5 years of experience in brand management or marketing roles.
• Experience with FMCG or lifestyle brands is preferred.
• Exposure to ATL/BTL marketing, influencer campaigns, PR, and events.
• Strong project management and organizational skills.
• Excellent communication and stakeholder management abilities.

Responsibilities

• Contribute to strategies and annual plans for product categories in partnership with the Sales and Marketing Manager.
• Drive execution of brand initiatives while maintaining alignment with objectives.
• Translate directives into detailed briefs for internal teams and partners.
• Coordinate cross-functional teams to deliver multi-channel campaigns.
• Prepare campaign rollout plans with timelines, visuals, and messaging.
• Execute PR and influencer campaigns to meet brand objectives and audience targets.
• Endorse influencer/ambassador shortlists aligned with strategic direction.
• Identify and execute brand partnerships, sponsorships, and activations.
• Manage logistics for events ensuring brand representation.
• Track brand performance with data reports for quarterly/annual reviews.

Skills

Brand management

Marketing strategy

Campaign execution

Stakeholder management

Project management

Communication

Analytical thinking

Education

Bachelor's degree in Marketing

Tools

MS Office

Job description

About the role

The Junior/Assistant Brand Manager will support the Sales and Marketing Manager in translating strategic brand objectives into actionable plans. This role ensures effective coordination between internal teams and external partners, manages the rollout of brand campaigns and tracks performance across media, partnerships, and other brand touchpoints. Working with a mix of young and dynamic teams, you are expected to roll up your sleeves and take the initiative, mirroring the quality-driven, future-ready mindset and hands-on leadership style of the Sales and Marketing Manager. You will provide tactical support in managing projects and activities while ensuring consistent and cohesive brand communication across all channels.

Key responsibilities

• Contribute to the development of strategies and annual plans for various product categories (e.g., Baby Skincare, Haircare, Home/Automobile Fragrances, etc.) in partnership with the Sales and Marketing Manager.

• Drive the execution of brand initiatives while maintaining consistency with the objectives set by the Sales & Marketing Manager.

• Translate strategic directives into detailed execution briefs for internal teams and third-party partners.

• Ensure smooth cross-functional collaboration with the Sales & Marketing Manager and internal teams to deliver integrated, multi-channel brand campaigns.

• Prepare detailed campaign rollout plans, including timelines, key visuals, and messaging, in alignment with the set objectives of the Sales and Marketing Manager.

• Execute PR and influencer campaigns to ensure alignment with brand objectives and proper audience targeting.

• Endorse influencer/ambassador shortlists in line with the strategic direction from the Sales and Marketing Manager.

• Support the identification and execution of brand partnerships, sponsorships, and activations (e.g., brand launches, co-branded campaigns, etc.).

• Manage logistics for events, ensuring smooth coordination and brand representation.

• Track brand performance through data reports and competitive analysis for quarterly and annual review with the brand principals.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Advertising, Communications, or a related field.

• At least 5 years of experience in brand management, marketing, or related roles.

• Experience in FMCG, personal care, or lifestyle brands is preferred.

• Prior exposure to ATL/BTL marketing, influencer campaigns, PR, and event activation.

• Strong project management and organizational skills.

• Excellent communication and stakeholder management abilities.

• Good grasp of marketing fundamentals, consumer behavior, and trend analysis.

• An analytical mindset to interpret brand performance data and campaign results.

• Proficient in Microsoft Office (Excel, PowerPoint, Word).

• Proactive, collaborative, and solution-oriented with ability to manage multiple projects simultaneously under minimal supervision.